I think this generation is highly stimulated. To the point their focus is constantly towards sex and arousal and not able to focus on school work. (my concern was not about the adult, but the innocence of children that are constantly having their innocence stripped by subtle advertizing)
Maybe I'm just old school, there is still the idea that discretion is still the better part of valor.
This isn't rocket science, it really is what it was meant to sound like. FCUK happens when you scent her/him to bed.
/soapbox