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KRAFT KAVES! Maker of Oreos to Revamp Products: Cites Obesity
Associated Press -- "Kraft to Revamp Products: Cites Obesity" ^ | July 1, 2003 | Deborah Cohen

Posted on 07/01/2003 10:20:02 AM PDT by L.N. Smithee

By Deborah Cohen

CHICAGO (Reuters) - Kraft Foods Inc., the biggest U.S. maker of processed foods, on Tuesday said it would cap portion sizes, eliminate marketing in schools and reformulate some products as the food industry faces increasing legal blame for obesity and unhealthy eating trends.

The maker of Oreo cookies and Velveeta cheese spreads said this year it will develop a range of standards to improve the overall nutritional content of its products and the way it sells them. It will begin making changes to the way it manufactures and markets foods beginning next year.

The cost of the measures, which are sweeping, could not be estimated, according to a spokesman for the company, based in the Chicago suburb of Northfield, Illinois.

Critics are quick to point out that Kraft may be on the defensive at a time of heightened criticism over the role big food companies play in contributing to growing health problems in the United States. No. 1 fast-food chain McDonald's Corp. has already been the target of a highly publicized lawsuit linking its burgers to obesity in children.

"This is sort of a preemptive move to stave off the lawyers and the critics," said Henry Anhalt, an endocrinologist and director of the "Kids Weight Down" program at Maimonides Medical Center in Brooklyn.

"What I think is going on is that the soothsayers are saying that coming down the pike are going to be large lawsuits, class action suits looking at cardiovascular disease, premature death, diabetes, and they're going to turn to the food industry and lay it on their feet," he said.

Still, he applauded Kraft for making changes that he believes will make a difference. Kraft could set standards that other major food companies could follow.

Obesity among adults in the United States has doubled since 1980, and tripled among adolescents, according to the U.S. surgeon general.

Kraft acknowledged that the moves may in part help indemnify the company against potential lawsuits.

"We're making these commitments first and foremost because we think it is the right thing to do for the people who use our products and for our business, but if it also discourages a plaintiff's attorney or unfair legislation, that's fine with us." said Michael Mudd, a Kraft spokesman.

GLOBAL EFFORTS

Kraft said its efforts would be global, focusing on product nutrition, marketing practices, information for consumers and public advocacy. It is forming an advisory council to help develop standards for the company's approach to health issues.

Marketing fatty and sugar-laden foods to children has been a hot-button in the news. Last week, New York City's school system decided to remove candy, soda and sweet snacks from school vending machines.

Last month, the head of the U.S. Food and Drug Administration (news - web sites) said that agency plans to push for expanded nutritional labeling on food products.

Kraft said the changes it will make will include advertising and marketing to children to encourage appropriate eating behaviors and active lifestyles.

The company, which used to promote its products on Channel One, a news channel played in secondary schools, will now cease all in-school marketing.

Other big food industry players are also taking defensive measures. McDonald's in March announced worldwide initiatives to help promote healthy lifestyles and provide consumers with expanded product information. It has also assembled an advisory council.

"This is an ongoing battle," said Keith Patriquin, a buy-side analyst with Loomis Sayles, which holds shares of Kraft and other big food names. "Trial lawyers ... are looking for the next big thing."

Earlier this year, a lawsuit was filed in California seeking to ban Kraft's Oreo cookies. The suit, which drew criticism in legal circles for potentially abusing the U.S. court system, was withdrawn less than two weeks later.

Shares of Kraft, which is majority owned by tobacco giant Altria Group Inc., were off 25 cents at $34.30 in mid-morning New York Stock Exchange (news - web sites) trading. (With reporting by Brad Dorfman in Chicago)


TOPICS: Breaking News; Business/Economy; Culture/Society; News/Current Events
KEYWORDS: foodnazis; foodpolice; obesity
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To: L.N. Smithee
Cave ? They make the portions smaller and charge the same, they stop "advertising" in schools and stop wasting dollars that are disguised bribes to peddle a few products in the school that can't turn a profit.

Yep, those bad lawyers made them lower portions sizes and raise profits. Those evil lawyers got them off the hook on paying for the ads to the schools. Next time maybe we throw them in the briar patch.

181 posted on 07/01/2003 12:24:24 PM PDT by VRWC_minion (Opinions posted on Free Republic are those of the individual posters and most are right)
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To: SamAdams76
I don't think I could give up my potatoes......
182 posted on 07/01/2003 12:28:10 PM PDT by rwfromkansas ("There is dust enough on some of your Bibles to write 'damnation' with your fingers." C.H. Spurgeon)
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To: L.N. Smithee
Oh no. This will just make everyone live longer, and then we will have to pay out more for social security and medicare and prescription drugs. This is really bad for the health of the balanced budget. This must be stopped at all cost, or the government will go bankrupt. Oh the horror!!!
183 posted on 07/01/2003 12:28:37 PM PDT by w1andsodidwe (recycling is a waste of time)
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To: VRWC_minion
I don't know if anyone here has ever had the opportunity to watch that crap "Channel One" besides me. It has to be one of the reasons that so many kids are ignorant of just about everything. My school district started us off by watching it in 6th grade, and we had to watch it everyday until my senior year. Imagine what you can make students believe in that amount of time. The propaganda behind that show is amazing.
184 posted on 07/01/2003 12:28:45 PM PDT by Ayn Rand wannabe (Aequitas et Veritas)
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To: rwfromkansas
Not at all. I haven't had soda for years, way before I started my diet and exercise program. I do drink Gatorade and that "hits the spot" that soda used to hit for me. Gatorade uses sucrose but not the high fructose type. Sometimes I'll squeeze a lemon or lime into some mineral water, but that's as close to soda as I'm willing to get.

185 posted on 07/01/2003 12:30:03 PM PDT by SamAdams76 (Back in boot camp! 256 (-44))
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To: Arkinsaw
Support the small cheese makers and one of your few remaining local hamburger stands.

Now I'm getting hongry for some lunch, from this smallish chain:

186 posted on 07/01/2003 12:30:13 PM PDT by ErnBatavia (Bumperootus!)
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To: lulabelle
We went to a theme park while on vacation this year and the place was crawling with fat people on those little carts. They usually had fat little kids with them – sometimes riding, usually stuffing their faces as well. Start the little ones early – heaven forbid they actually spend a day walking in the fresh air.
187 posted on 07/01/2003 12:30:17 PM PDT by meowmeow (They better not touch my Krispy Kremes!)
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To: Quilla
Best typo of the day!

Yikes! Did I type that? That's more of a Freudian slip than a typo.

188 posted on 07/01/2003 12:31:07 PM PDT by SamAdams76 (Back in boot camp! 256 (-44))
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To: meowmeow
Some people just need to be slapped! They are only making health insurance more expensive!
189 posted on 07/01/2003 12:32:36 PM PDT by Laura Earl (It's the ASPARTAME!!!!!!!!!!!!!!!!!!!!!!!)
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To: SamAdams76
Meaning no disrespect - but are you crazy? Our 30 year old scale consistantly weighs me in 7-8 pounds under the scale in the doctor's office. And that's how I like it. :)

In all sincerity, I weigh on my mother's scale (she lives in mother-in-laws' suite at our home) and they are indeed 30 years old. But it's the scale I've used since childhood and they've served as my weight gauge forever. I honestly believe it was a result of water loss.
190 posted on 07/01/2003 12:32:38 PM PDT by Quilla
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To: MarkL
Coca Cola make a "Kosher for Passover" version of their Coke that uses sugar as the sweetner, not the high fructose corn syrup that their "regular" coke uses.

Do they really still do that? Where? I saw an article in the WSJ over 15 years ago (middle column, front page) that said Coke made the sugar Coke for Passover. I tried to find it around here (Boston) around Passover, but even in stores with a fair-sized Jewish clientele (I couldn't get to a strictly Jewish neighborhood), I just saw signs advising observant Jews that they didn't have to give up Coke for Passover -- just drink Diet Coke! I really wanted to buy some for a friend who's devoted to Coke. I even asked a Coke delivery man, and he said he'd never heard of the Kosher Coke.

(I couldn't prove it because I wasn't paying attention, but I've always suspected that the whole point of the New Coke was to substitute it for real Coke long enough so that when "classic" Coke came back, no one would notice that it now had corn sweeteners instead of sugar.)

191 posted on 07/01/2003 12:33:57 PM PDT by maryz
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To: SamAdams76
I just realized I called it "soda" like some easterner.

We call it "pop" out here in KS.

Oops. You influenced me....:)
192 posted on 07/01/2003 12:34:55 PM PDT by rwfromkansas ("There is dust enough on some of your Bibles to write 'damnation' with your fingers." C.H. Spurgeon)
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To: lulabelle
No just got out of building for 30 min. Need to hunt me a dang cowboy hat.
193 posted on 07/01/2003 12:35:33 PM PDT by Conspiracy Guy (Read Buddy's, (the labrador retriever), new book about the Clintons, "Living Hell")
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To: lulabelle
I'll find out who makes those scales when I get home tonight and will post it here later. I should also mention that my pedometer is just as crucial to my program as the scales. I started off with a goal of walking 10,000 steps a day. I now routinely do 15-18,000 steps a day. One mile is roughly equivalent to 2,000 steps, depending on your stride.
194 posted on 07/01/2003 12:35:42 PM PDT by SamAdams76 (Back in boot camp! 256 (-44))
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To: MarkL
Lamars Donuts are great! Not too many people know about them..
195 posted on 07/01/2003 12:36:23 PM PDT by ewing
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To: mewzilla
And the stuff they put high fructose corn syrup in never ceases to amaze me.

Lipton's now puts it in their dehydrated chicken soups. (Anyone who thinks corn syrup is a good ingredient in chicken soup needs to be watched!)

196 posted on 07/01/2003 12:37:18 PM PDT by maryz
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To: maryz
"(I couldn't prove it because I wasn't paying attention, but I've always suspected that the whole point of the New Coke was to substitute it for real Coke long enough so that when "classic" Coke came back, no one would notice that it now had corn sweeteners instead of sugar.)"

Some people never could tell a taste difference between old and classic coke, but I detected it immediately. When I moved overseas in 1986 I immediately realized the coke where I was tasted like the original coke, not the classic. I didn't realize at the time it was the sugar. I don't drink enough now to be sure if all overseas bottlers have switched to corn syrup or not.
197 posted on 07/01/2003 12:37:27 PM PDT by WoofDog123
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To: adam_az
That is what my family and now I did...
We have pears, peaches, figs, blueberries, wild blackberries, raspberries, plums, an asparagus row and pomagranet(sp)that hasn't produced yet, but I know one day it will.

The only advice I can give is plant the sturdy, tried and true stuff that is known to grow well in your area.
198 posted on 07/01/2003 12:39:09 PM PDT by najida (What handbasket? And where did you say we were going?)
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To: Quilla
I started the Adkins diet

Does that diet really work? .. I'm still trying to lose a few from the last baby

Unfortunately, I think I've reached the age the I need to (gasp) exercise .. groan

199 posted on 07/01/2003 12:39:51 PM PDT by Mo1
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To: L.N. Smithee
The maker of Oreo cookies and Velveeta cheese spreads said this year it will develop a range of standards to improve the overall nutritional content of its products...

It'll be interesting to see how they end up doing this. If all they do is cut fat content, they'll end up causing more obesity, not less. The only way to make low-fat food taste palatable is to jack up the carbs, which is not only what actually ends up adding to your waistline but also what screws with your blood sugar levels and ends up making you crave more food.

Eat regular-fat foods (unless you have a specific medical condition that requires you to do otherwise), and eat it in moderation. If you're gaining weight and don't want to, start monitoring the carbohydrates you're taking in and cutting back on them until your weight stabilizes. Cut back further temporarily if you need to lose. That's really all there is to it.

200 posted on 07/01/2003 12:44:33 PM PDT by Dont Mention the War
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