No one is asking you to be.. They just don't want YOU to steal..
They will deal with your brother later.
I am "western society" and I don't have a problem with it.
And all that stuff about their business model is beside the point. If you don't approve, then don't buy their product.
It's called "voting with your feet" and I do it all the time.
But you had better not steal it either, cause they will get you if you do..