Yep, you are right. However, if NASCAR alienates the fans, NASCAR will die. There are already problems due IMO to NASCAR over-regulating the sport. Drivers who are aggressive (too much bumping, going below the inside yellow line to complete a pass) are penalized in the name of "safety." With ticket prices high and excessive restrictions on racing we've grown to expect (rubbing those fenders) attendance is off.
Bringing Toyota in is a mistake and will cause a not kind reaction by fans IMO.