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Move Over, Right Wing Radio - the Liberals Are Coming
un-commondreams.org/ ^ | May 19, 2003 | Thom Hartmann

Posted on 05/19/2003 8:35:53 PM PDT by CMClay

by Thom Hartmann
 

NEW YORK  - A political explosion happened this weekend in New York, and it may be the big one that gives Karl Rove nightmares. It could mean the end of George W. Bush's seemingly unending ability to tell overt lies to the American people and not get called on them by the American media.

At a Saturday talk radio industry event put on by Talkers Magazine, Gabe Hobbs, Clear Channel Radio's vice president of News/Talk/Sports, announced that in the near future this corporate owner of over 1200 radio stations is considering programming some of their talk stations "in markets where there are already one or two stations doing conservative talk" with all-day back-to-back all-liberal talk show hosts.

Using the analogy of how music radio stations wouldn't run different categories of music on a single programming day, Hobbs said talk radio was similarly "all about format." This, he said, is why liberal talkers haven't succeeded when sandwiched between conservatives - radio stations shouldn't mix formats but instead should market to specific listener niches. Understanding this, it's clear that only all-liberal/all-day programming can fill the demand for liberal talk radio, Hobbs' comments suggested.

The timing of Clear Channel's bombshell is interesting. Why this particular week and month?

Back last year, I wrote an op-ed first published on Common Dreams suggesting that there was money to be made by programming talk radio for the unserved majority of American voters who cast ballots in 2000 for Al Gore and Ralph Nader ("Talking Back To Talk Radio"). It's the nature of the marketplace to abhor a vacuum, and the hunger for liberal programming - as evidenced by its explosion across the internet and its great success in the few markets where it can be found - can be a very profitable vacuum to fill.

About the time I pointed this out, a group of wealthy Democrats pulled together ten million dollars, formed AnShell Media, and began the work of raising enough cash to put together a progressive talk-radio network. At the same time, the nation's oldest and largest progressive talk-radio network, i.e. America Radio in Detroit, expanded their programming to offer an entire day, 6 am to midnight, of live progressive talk shows, which are now carried on radio stations from coast to coast, on channel 145 ("Sirius Left") of the Sirius Radio Satellite, and streamed around the world on the web. Salon.com even weighed in last week, running a feature article about one of i.e.'s stars, Mike Malloy, and how he's so popular that his show is beginning to rattle the world of internet radio and has a loyal following on the network's affiliates.

At the same time, right-wing hosts are fading. For example, Bill O'Reilly's radio failures in Limbaugh-dominated markets, documented recently by Matt Drudge, imply the obvious: right-wing talk radio has reached market saturation and is no longer a growth industry. According to Geoff Metcalf on WorldNetDaily, the O'Reilly show is even paying stations - in one case over a quarter million dollars - to continue to carry the show.

The handwriting is on the wall for right-wing talk radio: To build profits, programmers must reach beyond diehard Republicans to unserved listeners. This means bringing in the center and left of the political spectrum. Thus, we're today seeing the early fuse-fizzing of the Next Big Boom in talk radio, and many in the industry openly acknowledge it (including Fox, which just syndicated liberal Alan Colmes).

But over the past year as this became increasingly obvious to those familiar with the radio business, the big media companies seemed unmoved.

If anything, they appeared even more committed to exclusively promoting the most hard-right elements of the Republican Party. MSNBC dumped Phil Donahue even though he was the most highly rated show on the network; hard-right talker Glen Beck organized pro-war/pro-Bush events all across the nation; radio stations ran highly-publicized Dixie Chicks censorships and CD-burnings; and both Limbaugh and Hannity went into Republican hyperdrive with born-again Bush-can-do-no-wrong riffs that defied traditional conservative values by embracing the bizarre idea that somehow deficits are good, taxpayer-funded photo-ops are wonderful, and insider politicians profiting from their knowledge and access are no longer worth mentioning. (All things Clinton was savaged and/or investigated for.)

Many industry watchers were dumbfounded at the overt bias and political boosterism. Even BBC Director General Greg Dyke weighed in, saying, "I was shocked while in the United States by how unquestioning the broadcast news media was during this war." Across America and around the world, savvy media watchers wondered out loud why our giant networks and media companies would suddenly become so overtly partisan, loudly and unquestioningly kissing up to the Bush administration? And why did they ignore a multi-million-dollar audience of tens of millions of Democratic/liberal listeners - people with upscale demographics who advertisers would love to reach?

On my radio show a few weeks ago, I suggested the answer was simple - it was all about June 2nd.

That's the Cinderella date for the giants of the media business, the day when Republican activist and FCC Chairman Michael Powell will announce whether or not the FCC will allow further mergers in the media business - mergers that will help wipe out the few remaining small, local radio/TV stations and newspapers, and, most significantly, make literally billions of dollars in profits for the industry's giants.

This is all about paying forward, I said. The industry giants are ignoring markets and passing up profits over the short term in order to make bigger money over the long term. It's not politics - it's just good business. If Gore had been in office and his FCC chairman was inclined to approve further industry mergers, Gore would have suddenly found himself equally bulletproof in the media, much to his delight. At least until the mergers were approved.

Nobody in the industry was willing to publicly agree with me, but nobody denied it, either.

Now, it appears I was right, but the other shoe was dropped two weeks early in Manhattan, a block from Ground Zero.

Last week, Michael Powell announced that he was refusing to postpone the FCC vote on deregulation, and that he was personally in favor of loosening the ownership rules, making the outcome a slam-dunk. In giving the big media companies advance notice that they'd get what they want, Powell also unwittingly began the process of cutting off Republicans from an exclusive lock on hundreds of millions of dollars a year in free political advertising provided by the constant national drumbeat of right-wing talk hosts. Thus, Karl Rove's nightmare.

Now that they're past their concerns about how this administration will decide the media consolidation issue, the media giants are now breathing a bit easier, and getting back to the business of making money.

The demands of the huge unserved market of Gore voters and progressives is real, and internet empires are being built on it. For example, www.radiopower.org just last week announced they'd surpassed the 1.5 million-user mark for their progressive talk radio webstream. The webstream of www.ieamericaradio.com regularly maxxes out with numbers that make terrestrial stations catch their breath, as well as successfully syndicating their programming on terrestrial radio stations across the United States. The strongly left-leaning Democracy Now radio show has exploded in listenership, and the new liberal talk star Nancy Skinner has gone from zero to 14 stations in fewer than three weeks, syndicated by both i.e. America and Doug Stephan's network. Peter Werbe and Mike Malloy from i.e. America Radio Network are doing great, even picked up by Sirius, and Michael Horn, CEO/President of Cable Radio Network CRN Radio News (syndicated on cable systems nationwide), announced at the Talkers conference this weekend that he, too, was looking for good liberal talk show hosts.

Although the right-wingers love to claim that they simply balance NPR (the claim was raised again at the Talkers event), it's an argument that commercial programmers know is specious. NPR never has and never will run hour after hour of a single commentator ranting about the wonders of one party and the horrors of another. Centrist and left-wing talk radio is still an emerging product with a huge unserved market.

This is why Powell's announcement - once the vote is final and irrevocable on June 2 - will begin the transformation of the landscape of talk radio in America. Freed from the need to curry favor with the party in power, the multi-billion-dollar media machines will get back to the profitable core of their business: serving programming that meets the needs and desires of a wide range of listeners while delivering advertising to consumers.

Get ready for liberal/progressive talk radio, coming to a commercial station near you. After June 2, of course...



TOPICS: Business/Economy; Constitution/Conservatism; Culture/Society; Extended News; News/Current Events; Political Humor/Cartoons
KEYWORDS: backstabbers; clearchannel; coumoswetdream; demoratradio; liberaltalkradio; rushsnightmare; talkradio
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To: CMClay
I think liberal talk radio will do good things for conservatives.

It will dilute the NPR audience and weaken their fund raising and political support.

101 posted on 05/20/2003 6:11:16 AM PDT by krb (the statement on the other side of this tagline is false)
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To: Timesink
is to bloviate and prevaricate.


I have a BIG dictionary and I couldn't find the word bloviate...........but I kinda like the word.
102 posted on 05/20/2003 6:33:36 AM PDT by PeterPrinciple
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To: CMClay
Let 'em talk. We can call up and make mincemeat out of the hosts such Nancy "Dumba$$" Skinner. WSL in Chicago lets her yammer on on Sunday afternoon at 1 with another brainstem but few listen.
103 posted on 05/20/2003 6:38:21 AM PDT by justshutupandtakeit (RATS will use any means to denigrate George Bush's Victory.)
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To: CMClay
Can't wait for the drive-time morning zoo crew spouting "war is peace", "freedom is slavery", and "ignorance is strength" with kazoos, slide whistles, and a-oooga- horns.
104 posted on 05/20/2003 6:40:20 AM PDT by P.O.E.
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To: CMClay
When I am in the NYC area visiting, I sometimes listen to WBAI 99.5 just for giggles. Aren't they a commercial radio station? Is the author telling me that they're not successful because it's the FCC's fault? They've been around for years and 95% of the area doesn't even know that they're there. They must make very little profit because they do no marketing like the other commercial stations do.

If I am wrong on this, someone please set me straight.
105 posted on 05/20/2003 7:14:21 AM PDT by rocky88
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To: krb
It will dilute the NPR audience and weaken their fund raising and political support.

That's the most insightful thing I've seen in this whole thread.

106 posted on 05/20/2003 7:28:04 AM PDT by zeugma (Hate pop-up ads? Here's the fix: http://www.mozilla.org/)
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To: Timesink
Great post.
107 posted on 05/20/2003 9:19:01 AM PDT by Bush2000 (R>)
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To: Timesink
right.

the dems haven't a clue why they're not popular.
108 posted on 05/20/2003 12:40:20 PM PDT by liberalnot (what democrats fear the most is democracy .)
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To: rocky88
When I am in the NYC area visiting, I sometimes listen to WBAI 99.5 just for giggles. Aren't they a commercial radio station? Is the author telling me that they're not successful because it's the FCC's fault? They've been around for years and 95% of the area doesn't even know that they're there. They must make very little profit because they do no marketing like the other commercial stations do.

WBAI is owned by Pacifica Radio, which is a non-profit corporation, and thus WBAI is itself operated as a non-profit "public" radio station, one on the far FAR left, as you have noticed. But yes, as far as the FCC is concerned, it's just another commercial radio station, and they could start selling commercials - or at least attempt to, heh heh - whenever they wished, if they didn't think it would be Selling Out to The Man ... though they'd have to put all the money to "nonprofit" use, of course.

New York radio discussion groups routinely bemoan the utter waste of a good signal that WBAI is, and they estimate that Pacifica could get well into the nine figures in less than a week if they'd just put the station up for sale. With that kind of money, they could probably buy a few dozen small stations all over the country and "spread The Word of Socialism" far wider than they are right now (Lord knows nobody in NYC is listening to them). But they're way too stubborn to do that.

If it ever does happen, it'll be because the staff of WBAI is even further to the left than Pacifica is, and routinely hold "strikes" and generally raise hell whenever the national organization dares to make any attempt at actually managing the station rather than just abandoning the entire station to the anarchists that currently make up the staff. Eventually those jerks are going to push it too far, and Pacifica is going to sell just to spite the WBAI psychos.

109 posted on 05/20/2003 2:34:11 PM PDT by Timesink
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To: Timesink
The only thing Bill O'Reilly's crappy ratings prove is that Bill O'Reilly's schtick doesn't translate well to radio. It may also imply that Rush simply has all the good talk stations locked up during the 12-3 time slot (which he does; Rush has the 50,000-watt flame throwers, and O'Reilly tends to be on 1,000-watt wimp stations that barely reach the suburbs), though again you'd need more examples than just O'Reilly to make that argument stick either.

Well, in this market O'Rielly is on at 8-10 pm. Not exactly the prime time for AM radio. I only listen at that time because I have a class 2 nights a week that end at that time. It is a high power station that reaches the entire central valley, though.

110 posted on 05/20/2003 8:30:09 PM PDT by gracie1 (visualize whirled peas)
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To: CMClay
Get ready for liberal/progressive talk radio, coming to a commercial station near you.

Liberal/progressive left wing hate radio IS already on the air nationally, but being socialists, they get YOU, the tax payer, to pay part of the bill.

Networks include NPR (National Public Radio) and Pacifica (which also gets Federal funds). 501c3s are prohibited from supporting/campaigning against a candidate/party but left wing commercial free radio doesn't get prosecuted for this.

Will an SUV dealer by airtime on a program that is going to slag his product? Will the yellow dog Rats actually tune in to hear the constant cheese and whine of the looney left (I know some who, unprovoked, have told me that they can't stand to hear the more extreme elements of the left's positions aired). Socialist radio may turn off some of the party faithful and get them to question just what it is that they support.

I've known that Clear Channel has not been a friend of conservative talk radio. They bought up Rush's contract because there was money to be made off of him. But locally, they fired the staff at a 10 year old conservative station (who carried Rush all of those years) and didn't want talk of local bills or religion on the station.

111 posted on 05/27/2003 3:24:28 PM PDT by weegee (NO BLOOD FOR RATINGS: CNN let human beings be tortured and killed to keep their Baghdad bureau open)
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To: Common Tator
They may find an radio audience (Larry King held his late night show for a long time until his health made it difficult for him to continue the show). Eventually he was given a daytime slot and sank like a rock (he insulted many of his callers, calling them "dumb!" and hanging up on them).

Larry's old time slot is now ruled by the followers of Art Bell. They don't seem to be a particularly choosey crowd.

112 posted on 05/27/2003 3:30:45 PM PDT by weegee (NO BLOOD FOR RATINGS: CNN let human beings be tortured and killed to keep their Baghdad bureau open)
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To: CMClay
WLS in chicago had these 2 shrill libs on weekends called "ski and skinner" and they bombed big time.

Where are they now ?

113 posted on 05/27/2003 3:32:41 PM PDT by ChadGore (Frustrate one liberal a day, that's all we ask.)
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To: CMClay
Rush had mentioned that he was given a REMCO radio station and it was this "toy" which would become the foundation of the EIB network. Would anyone care to donate one of these to the Libs?

1954 Remco Electronic Radio Station. "Sends and receives voice and code up to a half mile" Poor condition. Has missing and broken parts on search light and clock. Box is in pretty good condition.

114 posted on 05/27/2003 3:33:52 PM PDT by Young Werther
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To: ilgipper
"The democratic base will not ever listen to talk radio."

Democrats almost always need pictures to accompany words. This is why liberal talk radio will never be successful.

Curious George is a liberal.

1 JFK Street, Harvard Square, Cambridge, MA 02138

115 posted on 05/27/2003 3:42:06 PM PDT by tuna_battle_slight_return (Foam is good; foam saves lives.)
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To: CMClay
Radio ( think "conversation"), is about ideas, about thinking

. Television ( think "image" ) is about feelings, emotions.

Radio is the Conservatives' best medium. Therefore they dominate it. TV is the Liberals' best medium. Therefore, they dominate it.

116 posted on 05/27/2003 3:49:13 PM PDT by cookcounty
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To: CMClay
Liberalism can only exist and propagate as "soundbytes." As talk radio requires actual cohesive thought and verbal expression of that thought to fill minutes, liberalism will never get a foothold in talk radio.

Besides, liberals need the moving pictures to keep their constituent's interest from wandering.
117 posted on 05/27/2003 4:05:00 PM PDT by Woahhs
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To: CMClay
Thom Hartmann is a nut case. He's not worth our time. I read one of his articles, and my childhood blanket has a better understanding of economics than him.
118 posted on 04/30/2004 6:40:59 PM PDT by anonymous86
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To: CMClay
Who the F are you?
119 posted on 04/30/2004 6:45:57 PM PDT by metesky (You will be diverse, just like us.)
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To: metesky
Geez, ya'll are resurrecting the dead here.

That CMClay acct was banned.
120 posted on 04/30/2004 6:50:54 PM PDT by VeniVidiVici (In God We Trust. All Others We Monitor.)
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