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Embarrassing Lesson: Duped Reporter Learns The Hard Way
Charleston Post and Courier ^ | 4/21/03 | James Scott

Posted on 04/21/2003 9:18:04 AM PDT by marshmallow

EDITOR'S NOTE: Reporter James Scott went to Augusta last week to cover protests at The Masters golf tournament and, along with several other reporters, fell for a media prankster's trick. Word of the prank spread rapidly on the Internet, producing a week-long litany of criticism directed at Scott. In this column, Scott talks about the mistake and the lessons it contained. Elsa McDowell's column will return next week.

I'm a legend -- and it only took two words to make me one.

It all started Saturday afternoon at the Masters in Augusta, Ga., while covering the protests outside the gates of the Augusta National Golf Club.

With a swarm of reporters, police and protesters there for Martha Burk's high-profile stand against the club's male-only membership policy, one man held up a sign reading "Make me dinner" before being escorted away by police.

Once off the protest site, the man talked with about a dozen reporters and identified himself by a bogus name, a name that, while appearing innocuous enough on paper, refers to a sex act when sounded out.

Unfortunately, I never actually heard the protester's name pronounced, just caught him spelling it out for others and jotted it down in my notepad.

I wrote the story for Sunday's paper, tucked the quote down near the bottom, filed it to my editors in Charleston and blithely went about my life, unaware that this one name was about to make my own name known around the country.

On Monday afternoon, thanks to some astute readers with a vivid recollection of elementary school vernacular, I realized I had been duped.

The realization that one has just goofed in front of more than 200,000 readers produces a uniquely sickening brand of nausea.

But that was just the beginning. Like a snowball rolling downhill, news that the prankster had found his way into my story quickly made the rounds on the World Wide Web, copied and pasted from one e-mail to the next.

Proof of my unwanted celebrity lies in the seemingly countless messages -- actually, there were 87 as of Friday, some from as far away as Washington state, Indiana and even Canada -- that have cluttered my inbox, some simply questioning whether the name was real, others lecturing me and the newspaper for having missed what is, apparently, the oldest joke in the fifth grade.

My favorite e-mail came from a man named Brian Blair, who cordially pointed out that was indeed his real name, before writing: "You've got to be more on the ball than that or you're going to get smacked around in your journalism career." One wrote, "You got punked." Asked another, "What were you thinking when you wrote this?"

Then there were the phone calls. Newspapers in South Carolina called to request interviews. So did ABC Radio in Chicago.

A commodities trader in New York left me a voicemail message thanking me for a spot of humor on a drab Wednesday afternoon.

According to the Atlanta Journal-Constitution, it turns out the prankster was an Atlanta radio shock-jock for the morning show on 99X, now my least favorite radio station in the country.

If misery loves company -- and I can testify that it does -- then my only comfort is that I was not alone.

According to the 99X Web site, the stunt was mentioned in over 100 newspapers and numerous TV stations. That makes me feel a little better at night when I curl up in the fetal position and whine myself to sleep.

While it's certainly funny -- believe me, my wife won't quit hassling me about it -- the episode has taught me a lesson: Trust no one.

My confidence in people is now tarnished, and that may be the thing that bothers me the most. People complain that reporters are jaded. Well, now you know one reason why.

But it hasn't all been bad. A couple of friends I haven't seen since college e-mailed this week, not only to give me a little grief for my stellar coverage in Augusta but to catch up on what's been going on in our lives. New jobs, new wives, new twists. It's a little embarrassing that it took my worldwide goof to bring us back together, but sometimes that's simply what it takes. That's the silver lining I'll take away from this very public dark cloud.

As Andy Warhol once said, everybody has their "15 minutes of fame." This is mine -- and I know with time it too will fade. Remember Gary Condit?

God, I hope not.


TOPICS: News/Current Events
KEYWORDS: humor; lessons; media
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And the name which the reporter fell for: Heywood Jablome
1 posted on 04/21/2003 9:18:04 AM PDT by marshmallow
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To: marshmallow
This doesn't surprise me a bit. I've talked to some of the reporters at a couple of my local papers. Gernerally speaking, I know more about what they cover than they do. What's more, that fact doesn't bother them.
2 posted on 04/21/2003 9:21:22 AM PDT by mewzilla
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To: marshmallow
Didn't he have a brother - Phillip McCrevis? Or was his name Harry, Harry Paratestes.
3 posted on 04/21/2003 9:24:39 AM PDT by okkev68
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To: marshmallow
This is one of my favorite types of humor. Heywood Jablome was quoted in the New York Post at one time, so this guy shouldn't feel too bad.

I was stopped on Wall Street for a quote and gave my name as Mike Rotchreeks, but it never made the paper.

4 posted on 04/21/2003 9:25:22 AM PDT by big gray tabby
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To: marshmallow
Hilarious! The protester's real name was Hugh Janus. Pat Mygroine and Harry Paratestes told me so.
5 posted on 04/21/2003 9:26:56 AM PDT by Billthedrill
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To: marshmallow
LOL I worked with a guy who would get our little 18 year old receptionist to page "Mike Hunt" at least once a month. She never caught on.
6 posted on 04/21/2003 9:26:57 AM PDT by annyokie (provacative yet educational reading alert)
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To: big gray tabby
Yes, he should feel bad. Come on, the guy's supposed to be a professional and he falls for Heywood Jablome. Sheesh.
7 posted on 04/21/2003 9:27:07 AM PDT by mewzilla
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To: marshmallow
Second time that's happened in a few years. A New York Post reporter fell for it back in the summer of 2000 - I remember 'cause my evil-minded co-worker found it uproarious, as did I.

It sparked my interest in prank-call names (which I use at the Festival on patrons) - my current favorites are A. Nicholas Fivepennies and Heidi Salami.
8 posted on 04/21/2003 9:27:20 AM PDT by Xenalyte (I may not agree with your bumper sticker, but I'll defend to the death your right to stick it)
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To: marshmallow
Thanks for posting the bogus name...I was thinking of a dozen others I've heard and wondered which one it was.

When I was a sweet young thing working behind the counter at a hamburger joint, it was a favorite prank among the crasser members of the public to give the counter girls bogus names to call out. I was naive and actually announced a few before my older, wiser friends told me that names like "Ben Dover" should NOT be announced over the loudspeaker!

9 posted on 04/21/2003 9:27:46 AM PDT by lsee
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To: eddie willers
:-)
10 posted on 04/21/2003 9:28:45 AM PDT by Howlin
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To: marshmallow
I bet my cousin Jack Meoff will find this funny.
11 posted on 04/21/2003 9:31:43 AM PDT by isthisnickcool (Now, let's go to the screen writer.....)
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To: mewzilla
His brother is "Jack Inhofe".
12 posted on 04/21/2003 9:32:23 AM PDT by mikegi
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To: Xenalyte
Went to high school with a guy named Mike Hawk. He was always late and the teacher, not realizing, would say "Where is Mike Hawk?" or "Mike Hawk is late for class again!"

Ah those were the days....
13 posted on 04/21/2003 9:32:25 AM PDT by Desecrated (A nickel of every tax dollar should go toward the defense of America)
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To: annyokie
LOL I worked with a guy who would get our little 18 year old receptionist to page "Mike Hunt" at least once a month. She never caught on.

I went to school with a guy by that name, no fooling. Cruel parents - poor kid, he never had a chance.
14 posted on 04/21/2003 9:34:38 AM PDT by Egregious Philbin
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To: marshmallow
Humph. I was always more partial to Phil Latio.

Friend of mine signed up for a seminar in college as Hugh G. Rection. The professor in charge had no clue. Sick of the joke, the friend finally fessed up after the first day.

15 posted on 04/21/2003 9:35:21 AM PDT by wbill
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To: marshmallow
I've heard that this guy is one of our local (Atlanta) 99X morning radio jockeys.
16 posted on 04/21/2003 9:36:08 AM PDT by avg_freeper (Gunga galunga. Gunga, gunga galunga)
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To: Egregious Philbin
My husband was in the Army with a guy named Dick Head. Talk about cruel.
17 posted on 04/21/2003 9:36:34 AM PDT by annyokie (provacative yet educational reading alert)
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To: annyokie
Teacher in HS was named Richard Small. The kids only called him Dick behind his back.

He was also 6'6". Didn't get much trouble from anyone.....

18 posted on 04/21/2003 9:39:45 AM PDT by wbill
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To: Desecrated
Remember when we'd get a substitute, and we'd give fake names? For some reason, no poor sub ever caught on to the fact that there is no such person as Mike Hunt.
19 posted on 04/21/2003 9:40:05 AM PDT by Xenalyte (I may not agree with your bumper sticker, but I'll defend to the death your right to stick it)
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To: wbill
There is a contractor here in our little burg named Dick Mount.
20 posted on 04/21/2003 9:41:20 AM PDT by annyokie (provacative yet educational reading alert)
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