I think his current one is the best tagline there is.
http://keepandbeararms.com/information/XcIBPrintItem.asp?ID=1901
"I'm reminded of the foolishly naive Johnson White House-drafted statement read and subscribed to on the Joey Bishop television show by a string of Hollywood actors including Hugh O'Brien, Kirk Douglas, James Stewart and Charlton Heston."
http://www.ccrkba.org/pub/rkba/hindsight/hs980320.html