[TexKat]

By the way, what is a SuperBowl keycard?

[Devil_Anse]

I don't know, but I know someone who almost surely can tell me, and I'll ask him when I see him next.

As others here have said, I am guessing that it confers some VIP status on the person who holds it, perhaps allowing them in areas where the general public can't go. It is no doubt one of those things companies give out for PR purposes, to impress customers, etc. It's said Scott got his from ABC. (Hmmm--what if that's true, and the other media look down on the NE for paying for stories? As if they themselves didn't also have little ways of getting "exclusives"?)