[TomGuy]

The strategist who recommended hiring Phil and resurrecting his career is probably jobhunting as well.

It didn't take much intelligence to know Phil would fail:

During his heyday, Phil attracted a mostly middle-aged female audience. When he did have a political program (even in the 80's), the daily ratings fell drastically. Middle-aged females are not typically very politically vocal.

Whoever came up with the idea of bringing Phil back to talkTV failed to do the homework and realize Phil couldn't attact the demograpic MSNBC wanted in the 80's, much less in 2002-2003.

[Calvin Locke]

...an internal NBC study that described Donahue as "a tired, left-wing liberal out of touch with the current marketplace."

I agree. They just found this out recently????

I'd like to know what the intended purpose of "Donahue" was: To pontificate? To mimic an insulting standup comic? To persuade? To attract the FNC audience? What?

Any chance of Donahue competing with O'Reilly went right down the tubes with his nasty treatment of Ann Coulter who went on to promote her book. And when was that, his first week?

[GOPJ]

It wasn't him, it was the message. No one wants to hear the liberal lies anymore. Think about it:

During his heyday, Phil attracted a mostly middle-aged female audience. When he did have a political program (even in the 80's), the daily ratings fell drastically. Middle-aged females are not typically very politically vocal.