[ladyinred]

Do you or anybody know why Donahue was fired? Is it because because of poor ratings, or did he do something else? I am just thrilled about this. He was such a jerk when he first announced his show was coming on!!! He made me sick with his liberals don't have a voice on the airwaves speech. As if!!!!!!

[Maigrey]

Ratings and advertising rates. He was getting killed in his slot and didn't get the numbers he needed to qualify for the advertising rates that were being charged. (as a friend would quote It's all 'bout the Benjamins!

[ODC-GIRL]

His awful ratings, less than half a million viewers, and the February sweeps done him in. O'Reilly gets about 2 million in the same time slot.

[GretchenEE]

Do you or anybody know why Donahue was fired? Is it because because of poor ratings, or did he do something else? I am just thrilled about this. He was such a jerk

He is a jerk with low ratings. The networks take a dim view of the liberal ideology as a business decision driver; for them, profit's the top, middle, and bottom line. And who can blame them?