Yeah... That's the ticket... Even more heath-food nazi garbage...
That'll have 'em using battering rams to get in every morning!
1) The food tastes like crap.
2) It takes forever to get it.
3) When you do finally get your order, it's f*cked up... Every Time.
4) It gives you the running shits half the time you eat it.
McDonalds can't be all things to all people. It'll go broke if it tries.
Pick a path, get on it and stay on it. (My vote would be for a Retro McDonalds, with food so loaded with fat it could stop a bull T-Rex's heart in mid beat...)
If people were so concerned with health and calories In and Out Burger would not be jam packed from open till close. Someone needs to remind these marketing exec types that people LIE when you ask them questions in surveys.
I come in contact with many soccer mom types because I have small children.(job hazard) They will all be the first to tell you how they hate McDonalds because it is so unhealthy. Yet, 90percent of them are at least 25 pounds over weight. Go figure.
FatBurger already do it. :-)
They could dress up just such a thing as a pro-Atkins menu for low-carb deiters. It's a perfect angle. Develop an innovative way to serve a bunless-burger, and you gotta niche.