Information is far too widely available. They have to know this.
No mercy.
Coming soon: Tha SYNDICATE.
101 things that the Mozilla browser can do that Internet Explorer cannot.
Thanks. I'd modify your statement just a little to fit my worldview, where it's not so much that the media doesn't matter (it does, somewhat), as that the bias in the media has been so prevalent for so long that Conservatives have been forced to become stronger, wiser, and more aggressive in our information gathering and propaganda-filtering techniques. Vas Mich Nicht Umbringt, Mas Micht Starker (that which does not kill us makes us stronger).
While on the other hand, the liberals have grown soft (accustomed to total fawning and protection from/by the media).
Fast forward from the 1960's to today, where Foxnews, the Washington Times/WSJ, talk radio, and the Internet have brought information exchanges into mainstream access, and the soft liberals are no longer competitive with the toughened conservatives.
And as the information monopoly continues to lose its control and influence, so too will liberals continue to decline in popularity.
In other words, the media is what is keeping the liberals in the game at all, and without it, they are toast.