It wasn't more than a few seconds, and Matt didn't sound real excited about it, but we got NATIONAL MEDIA attention!!!
Seriously, imagine this picture posted on Drudge:
A giant DUMP TRUCK with the words "DUMP DAVIS!" painted on the side,I don't know...
carrying a Bill Simon look-alike dressed up like Superman (carrying a sign that says "The S is for SIMON!")
and
a Gray Davis look-alike dressed up like a prostitute (carrying a sign that says "Will work for BRIBES!)
...sounds like a picture that might get a few hits - to me!