PR is not a dirty word - it is simply the art of doing good and getting credit for it.
Good PR:
- Is a shortcut to connect with voters.
- Lends credibility and believability to your cause.
- Is free.
Some tips to attract positive PR:
1. Look for the media angle. For example, if you want more attention when you speak on veteran's issues, schedule your press conference or Freep on Veteran's Day or Memorial Day. This ties in nicely with 3) below.
2. Frame the issues. Don't let disruptors pull you off-topic - talk about what you came to talk about.
3. Ride the wave. Conservatives get considerable mileage and favorable coverage talking about terrorism post 9/11 - this is true because terrorism has become an issue that is foremost in the minds of voters.
More trivially, don't let an event with a lot of public buzz pass you by if you have something to say. Let public events help you make your points - strike while the iron is hot.
4. Be creative. In an earlier post on this thread, I alluded to an individual present at a Sore Loserman Freep bringing her dog with her, carrying a sandwich board sign. The unusual and funny sticks in people's minds, and you'll not get that sort of favorable publicity by simply being a talking head.
I'm down with that.