I actually kind of like that guy. The main problem is that they only make one ad with this guy which ends up running dozens of times per day on every channel for a good 3-6 months. They need to do like Geico and make a whole bunch of ads that constantly rotate and are constantly updated. Considering the cheapness of the Lotech Ditech ads, I can't imagine it would cost them more than an extra few thousand to do this.