If you had followed the advice implied in the ad at the time it was out you would have lost money.
Phase 1 Ads: The stop market is going up, ,up, up.. Invest all of your money, and your great grandmas, and you're all gonna be millionaires.
Phase 2 Ads: It's just a little correction folks...what goes down must go up. It's a new world...invest now, more bang for your bucks!
Phase 3 Ads: You're in it for the long haul...you can trust us...just send more money.
Phase 4 Ads...well, you've already lost so much money, what's the point of taking anything out now? Just send us more money, and you can trust us. We care. Why, we're even go out there and talk to you little folk!
And to think, in PT Barnum's time, there was only one sucker bought every minute?