I think it overreached a little, like the stock market. Internet users are becoming more sophisticated and demanding more. You have some nice things on there, but a web site listing 20 cars in a local market is tough to attract people to.
Just an idea,...If you could get 20 other local used car dealers to commit to listing their inventory, I think it would be very attractive. Someone like myself could probably build you a simple application for a few hundred dollars that each of them could run on their PCs to keep their listings current on a site such as yours.