I think environmental weenie GI Joe is passe.
I still wish I had the complete set of Star Trek figures I bought for my son. These were 12-inches high and we had ALL of them...Spock, Kirck, McCoy, Uhura, Scotty, and Chekov, plus the bridge. We sold them at a garage sale years ago and I think now they are worth thousands.
You are correct. The good ol' military Joe is back. He's not evil. The 1970s-era Joe who had Kung Fu grip is both evil and passe.