It has WAY to much sugar but seeing ads how I eat it maybe twice a month it does not worry me.
I dont eat anything else the general poulation does. No desserts ever for me so I figure I can eat two of these a month. In reality, I eat about six per year.
I admit it is bad but it does have protein and calcium. That much is true, right?
My gut (no pun intended) feeling is that Ice Cream or Custard would mitigate the sugar spike, thanks to the accompanying fat.
Personally, my diet is kind of inbetween: 1/2 glass of a hi-carb drink in the morning before lifting with protein & milk after, anything at all for lunch (primarily beef, chicken, chick-fil-a, sushi, etc), and rotate between protein shakes/zone bars/veggies/nuts/fruits/lunchmeat/jerky/booze in the evenings, depending on the craving. Avoid sugar, candy bars, sugared soft drinks, and pound down a couple of liters of water a day. I haven't even chopped out bread or PBJ's yet, but more often lately I'll just go to the peanut butter jar.
Where I gain weight is when I get together with family, or eat out too often - lots of carbs. But then I just get back into my routine and back to where I need to be. It doesn't feel like a diet, so to me it ain't. And if it ain't, there's no wagon to fall off.
P.S. Fudge Graham Zone Bars are so damn good they should be illegal. It takes willpower to stop at one!