Yesterday I got Albertsons card (kicking and screaming)and got 44% off my receipt. Just looked at previous receipts from Albertsons (pre discount card) and have averaged 18%. Gonna keep track and see what happens. Fortunately computers work both ways. LOL
In the L.A. area, I shop at more than one Ralphs, and more than one Vons, with discount cards at both. I alternate between them out of convenience and proximity. What a scheme like this assumes is that one constantly uses the same store, or at least the same chain. Those who vary where they shop make this useless.
And if any such chain starts individual monitoring, their discount will be torched SO fast ...
It doesn't surprise me that this has been linked, in "Great" Britain, to following the dictates of the socialist health system. In Birmingham, England, they're registering knife purchases now.
I refuse to get cards....the local ACME here asks for my drivers license # (WHAT BUSINESS OF THEM IS IT??) in order for me to get the discount. And it isnt really a discount. They just mark everything else up. How I get by is I use a copy of a friends card. Shes being tracked, not me!