[HAL9000]

He said the deal's benefits would include combining the best operating practices of both Miller and South African Breweries, the latter of which is considered by some industry observers to be the most efficient brewer in the world.

Yes, the world needs a more efficient beer.

[hoot2]

"Yes, the world needs a more efficient beer. "

is their latest commercial "efficient"?
one of the worst i've seen...
the "bud lizards" are havin' a field day with it.