Propaganda is a means to an end. Its purpose is to lead the people to an understanding that will allow them to willingly and without internal resistance devote themselves to the tasks and goals of a superior leadership. If propaganda is to succeed, it must know what it wants. It must keep a clear and firm goal in mind, and seek the appropriate means and methods to reach that goal. Propaganda as such is neither good nor evil. Its moral value is determined by the the goals it seeks.
Propaganda must be creative. It is by no means a matter for the bureaucracy or official administration, rather it is a matter of productive fantasy. The genuine propagandist must be a true artist. He must be a master of the popular soul, using it as an instrument to express the majesty of a genuine political will. Propaganda can be pro or con. In neither case does it have to be negative. The only thing that is important is whether or not its words are true and genuine expressions of the people. During its period of opposition, the National Socialist movement proved that criticism can be constructive, indeed that in a time which the government is in the hands of destructive powers it may be the only constructive element.
The concept of popular enlightenment is fundamentally different. It is fundamentally defensive and evolutionary. It does not hammer or drum. It is moderate in tone, seeking to teach. It explains, clarifies, and informs. It is therefore used more often by a government than by the opposition.
Goebbels at Nuremberg — 1934