In my minds eye, I see some of those 100ft billboards, similar to the "Marlboro Man" or "Burger King", with "Get Your Smack from Jack" or "For a Great Shoot Up, Go to Lenny's" dotting the landscape.
An admirable goal, which is well worth striving for. Progress, indeed.
This happens now. Drug dealers 'brand' their drugs, especially heroin, giving them names like 'spider' or 'blackjack'. The names get around, and addicts shop for the best dope.