[backhoe]

Exactly! "Keep the skeer on her!"

[jimfree]

I have always wondered what that "20 million listeners" that is attributed to Rush really means, and a week or so ago, Rush mentioned that "at this particular time ( 2:00 ) we have about 3 million people who are hearing this broadcast...."

I would guess other hosts have figures in proportion to that- if they claim "5 million listeners" the actual number tuning in for a particular show is about a sixth of that.

The 20 million is all of the listeners over the course of a week's broacasts. It is a metric that is very relevant to the advertising folks. A typical ad campaign is 3 weeks or more and they want to know how many people are ultimately reached.