Posted on 04/18/2002 3:40:20 AM PDT by 2Trievers
ONE CAR COMPANY is running ads in which its suave 44-year old CEO underscores his love for the outdoors by saying, “I won’t even stay in a hotel if I can’t open the windows.” Another car company, its tone set by its 70-year-old vice chairman — an ex-Marine aviator — is putting up three billboards. One shows a 1957 Chevy’s grille—think of Teddy Roosevelt’s grin in chrome — and says: “Proof your parents were actually cool once.” Another shows the rear deck of a little red 1963 Corvette Sting Ray and says: “They don’t write songs about Volvos.” The third shows the gritted-teeth grille of a 1970 Chevy Chevelle SS and says: “Not everyone wants a car with a bud vase on the dash.” Guess which company is doing best. Bill Ford’s problems at the company his great-grandfather founded are bigger than odd advertising. And there are many reasons why GM is soaring like the jet fighter Robert Lutz flies for fun. But institutions are the lengthening shadows of strong individuals, and Lutz is, in the elemental argot of Detroit, a “car guy.” When GM lured Lutz back into the car business last summer, The Detroit News headline (“Lutz Rides In To Rev Up GM”) was of a size usually reserved for Pearl Harbors or two-game Tiger winning streaks. But are Americans still “car people” the way they were when Lutz was young, in the 1950s? Then they were automobile voluptuaries, Detroit was in its rococo period and its great stylist was GM’s Harley Earl, “the Cellini of chrome,” of whom it was said that if he could have put chrome on his clothes, he would have. Cars had front bumpers that were protuberant, not to say nubile, and tail fins. Cars looked, a wit said, “like chorus girls coming and fighter planes going.” Indeed, Buick’s LeSabre emulated the F-86 Sabre jet. Lutz, tall and trim, knows that today’s Americans generally have a less erotic relationship with cars. They look upon many cars, he says, “as more or less an appliance.” As mere transportation. Utilitarian. Boring. Furthermore, 20 years ago a “premium” car meant one substantially more capable. Today premium technologies (e.g., high-tech engines, overhead cams) are everywhere. But, Lutz says happily, your car is still “an extension of your psycho-motor system.” More than the other stuff we surround ourselves with — do you know the brand of your refrigerator? will you replace it before it breaks down? —your car “continually makes an instant statement about you, even to complete strangers.” So, Lutz insists, design is still central to success in the automobile business. Art is supposed to “evoke emotional responses” and cars are art — “a mobile sculpture.” He also believes that when everybody else is doing it, don’t. Most cars today have rounded aerodynamic lines. But the new Cadillac CTS, with angular lines, is described in ads as “edgy.” And when Lutz was at Chrysler a few years ago, he pushed through the development of the popular PT Cruiser, an echo of a 1937 Ford. Why? Surely not nostalgia. Probably most of the (mostly young) people buying these cars do not know who was President in 1937. Go figure. Lutz believes that “aspirational aspects overwhelm the functional differences” when car customers make their choices. When that happens, the “left-analytical brain has been defeated again,” the “right brain” has prevailed and Lutz rejoices. But this does not mean people plunk down large sums merely for high-status brands. Chevrolet sells more vehicles costing more than $30,000 than do Mercedes, BMW, Lexus and Audi combined, but this is partly due to the popularity of light trucks, a category that includes sport utility vehicles. Today an “extremely high-end demographic” — e.g., investment bankers and stockbrokers — are buying GMC SUVs. Some Americans (let us avoid the term “liberals”) hate fun, such as cheeseburgers, talk radio, guns, Las Vegas, and cars that are larger than roller skates and that look more interesting than shoe boxes. They hated 1950s cars that looked — as a sniffy critic said — like juke boxes on wheels. Such people love guilt, and want people to feel guilty about cars because cars have made possible suburbs, Wal-Mart, McDonald’s and emancipation from public transportation. GM’s “car guy” knows that Americans generally keep their cars longer than they used to — creeping utilitarianism — and do not define automotive fun as they did in the gaudy 1950s. But he is betting that lots of them still are guilty of letting their right brains rip when purchasing a car. George F. Will is a columnist with Newsweek and an ABC commentator.
Yes, it is special. A friend of mine drove a 'Cuda with a slant six for years, then stored it. When I saw it next, it was around three years later, and he had completely refurbished the car. Seems he'd been collecting parts for some time, so when it rolled out into the sunshine again, it was a dead-on clone of the AAR 'Cuda, right down to the 340 V8 and pistol-grip shifter.
There are certain cars that just "look right". The style of a number of such cars: '63 Corvette Sting Ray, "Mako Shark" prototype for the C-3 Corvette, the original Z-28 Camaro, the Corvair Monza ('66, I believe) and the Boss 302 Mustang were all the work of one gifted man: the late Larry Shinoda.
Hey Appy, Except for the six speed manual, you have described my Lincoln Town Car.
I tease my wife that I am going to turn it into a low rider with hydraulic suspension so I can make it jump. Maybe I'll have to put in a six speed too.
With GM products we have owned, it was always something, with brakes being the worst. No thanks.
Standby, Sports Fans. I heard the other day that the Austrailan Holden coupe will be imported as the 2003 Pontiac GTO. Now, we are talking hot rod, here -- 5.7 TPI, 6 speed, RWD!, IRS (I think), drop dead styling. Gonna be a big seller. Dunno if there is a flip top or not.
Except for the Camaro, Chevy does not even make a front engine V-8 RWD car!
I am a huge NASCAR fan, but DAMMIT!, they ought to be racing cars we can watch on Sunday and buy on Monday!
IMHO, NASCAR ought to change the rules and require the race cars to be racing versions of production automobiles. If the CAFE standards do not allow the production of front engine V-8 RWD cars, then they ought to race the front-engined V-6 cars you and I can buy!
Wouldn't take them long to reach 200 MPH, I'd wager, and then we wouldn't have to deal with restrictor plate racing and "aero packages" to "even the playing field" and such.
Just run what you got off the assembly line and made safe to race.
Whatever happened to "Racing improves the breed?"
Unfortunately, they are no longer in production, but an acquaintance of mine (Peter Farrell) in Manassas builds dual turbo-charged three rotor RX's! If those of you who have driven (or had your doors blown off by) a RX-7 think the -7 is fast, you ought to drive a three rotor RX!
The engine, BTW, is available in Japan. It is the mini-van engine! Peter imports them for his customers and does the installation and licensing. [There is a white RX-6 convertible running around out in Manassas there with one of Peter's three rotors in it. Real stealthy mochine.]
Not McLaren F1 or Porsche Turbo C country as far as a lot of things are concerned ($$$$$$$$$), but the turbo RX's are a hellofa ride.
But, having said all that: any race, any pit, any time! LESSGO! I love to go racing, as long as it is airplanes, cars or motorcycles. Not much for horses or dogs, I'm afraid.
I have a 1985 4/4 and I think it's the best experience you can have with your clothes on.
Fun to drive out to the coast on the windy roads.
It's for sale if you want it. :>)
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