[lafroste]

MSNBC's President Wants Network Known as 'America's NewsChannel'

And I want to be addressed as "The Exaulted One". What's their point?

[mc5cents]

And I want to be addressed as "The Exaulted One". What's their point?

That used to be my title. I now am known as The Highest Most Exaulted Supreme Potentate.

As they say in Marketing 101, Packaging is very important.