My memory also is trying to recall some info on how much Klayman spends on advertising VS. legal.
My own opinion is that Larry probably started out with good intentions and ran out of cash, he probably hooked up with a professional fund raiser and promo people and a business was born. It probably started out as him just looking to continue lawsuit against Clinton but eventually he was seduced by the easy money garnered by the "news-release" to cash cycles that work so well.