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the ratings are superb. In the midst of February sweeps, NBC is smashing everyone else.

Are you sure we're in the sweeps yet? When did they start? I've been thinking that NBC SHOULD be crushing the competition because the competition doesn't seem to be putting anything worthwhile up against it. The competition has at times been putting reruns up against NBC.

Sweeps started Thursday, January 31st. You're correct that some of the other networks have decided to use reruns and save new episodes for March and April. FOX, on the other hand, decided to not use reruns since their season started so late with the the World Series. The other networks are telling advertisers that they should ignore these two weeks since the Olympics are a quadrennial event that distorts the season's actual numbers. But all of that doesn't change the fact that NBC advertisers are getting their money's worth (unlike Sydney where NBC ran extra ads for free to compensate for lower ratings).