They sold this stupid idea as a 'marketing concept.' Dumb, really dumb. This concept is guaranteed to lose money.
The 'target market' has no interest in reading the Bible. Changing the words and altering the text in order to not 'offend' the public ..... is a magnificent waste of time.
Hey, Folks are still buying the NKJV and the NIV and those both have REAL problems that go to the heart of the WORD! People will buy this new "version" of the TRUTH.