Tale of Two Carmakers: Jaguar's 'Woke' Rebranding vs. Volvo's Family Focus

Newsweek ^ | November 22, 2024 | Jesus Mesa

[DoodleBob]

And so much for “copy nothing.”

Is this nonsense on the way out?

larger cultural realignment underway in the U.S. following Donald Trump's victory.

[Carry_Okie]

Different markets.

[ProtectOurFreedom]

"...showcased a diverse group of (human) models in colorful outfits, revealed a new sans-serif logo—dropping the iconic big cat emblem"

And not a hint of why this "diverse group of models" might rile people up. Nope. Just an innocent "group of models in colorful outfits." Who could possibly be upset by that?

[Ann Archy]

An AD that DOESN’T FEATURE the PRODUCT is BEYOND STUPID!

[Signalman]

“Jaguar’s teaser was meant to kick off a critical promotional campaign to revitalize the automaker, which has ceased production of its combustion-engine models as it transitions to an all-electric lineup by next year.”

Now I know Jaguar is finished.

[Ann Archy]

They weren’t diverse....they were all FREAKS!

[DoodleBob]

The REAL problem is that the models don’t have enough flair.

[ProtectOurFreedom]

But we haven't see such a diverse group of FREAKS since Ringling Brothers.

[dblshot]

James Bond is rolling over in his grave.

[ProtectOurFreedom]

Milton is very distraught he didn't make the cut at the casting call for Jaguar FREAKS.

[Romulus]

If you want to talk rebranding, look at the shift of Subaru, from lefty lesbo mobile, to unfussy, safe, long lived family car that you can pass down to your kids.

[Carry_Okie]

Jaguar has always had a knack for beautiful sports cars in the XK line.
Looks like they might be losing it.

[GMThrust]

Well done!

[Racketeer]

This is why we love Volvo!! That ad brought me to tears!!

[dfwgator]

Pretty much the same in the movie "Crazy People".

[Larry Lucido]

The Joe Isuzu ads were still the best ever.

https://www.youtube.com/watch?v=b_1ASmweXYs

[Biblebelter]

Admittedly my world is small.

Never known a Republican that drove a Volvo.

My family is solidly Republican but I had some cousins who didn’t marry well.

One who married a Democrat favored Volvos.

Same deal in my long ago work place.

Hipsters drove Volvos and listened to folk music like Peter, Paul, and Mary and Pete Seeger and voted McGovern.

Hipsters is an old term that has evolved into wokesters.

[spokeshave]

,i.the automaker, which has ceased production of its combustion-engine models as it transitions to an all-electric lineup by next year.”

What could go wrong...A UK car company going all electric

Electrics by Lucas

[GOPJ]

Next ad: Sexual weirdo 'elite' driving pink Jag, drinking Bud Light and tossing beer cans on yards with Trump signs.''

Yeah, that's gonna sell a lot of jags. /s

[coloradan]

Not featuring the product actually makes it an awesomely versatle ad. Just by changing the logo you could use the ad to advertise Bud Light, the Democrat party, the Teachers unions, Gillette razors, The View, CNN News, Facebook, or just about any liberal, woke or communist thing.