McD’s has abandoned its core customer base, constituencies
1. families with children
(no more playlands, no more grub boxes with toys inside...)
2. people on limited budgets
(no more dollar menu...)
It is not clear whether they have any idea what customers they can attract in place of the above. Certainly not business people and not many workers with average incomes
are gonna wanna pay $15 for a little burger, fries, sodapop.
In Central Europe and Asia, the McD’s are targeted at families with children - playgrounds, clean and neat.
But they aren’t cheap as in the USA.
They are ubiquitous and at really good locations, so they do quite well.