““We saw a mid-teens percent order incompletion rate within the order channel this past quarter,” the CEO said. “In other words, customers using Mobile Order-Pay put items into their carts and sometimes chose not to complete the order, citing long wait times and product unavailability.”..............
Much of the problem is that each such company strives to incorporate the cutting edge crappola into every order. It is early in the morning. Complexity is not good. And, just because your orange-haired “IT tech” says THIS is new and is absolutely needed, you should not.
Back off on complexity. Simplify (your IT tech should be first). YOUR idea of convenience parallels no one else’s.