As for now, Doritos made the right move in firing this individual after his horrific history was exposed.
Consider this: If a company makes a dumb move like this, and we demand a course correction, and the company obliges, what message do we send by punishing them all the same, just as harshly? Would they not make the calculation that they’re irredeemable and thus fully entrench to the left anyway, and perhaps do even worse things? That’s what the left tries to do to us.
A better approach is “carrot and stick.” Doritos fired the guy and thus gets the carrot for now. To be sure they’re on probation. I would love to see a promise to “do better” and never make a hiring decision like this again. Furthermore, whoever made this hire needs to be shown the door.
If, in the future, Doritos slips again, then comes the stick, with which they should be beaten mercilessly (aka, Bud Lighted).
I’m with you. If Doritos quits the performative leftism I want to support that return to sanity. Some Cool Ranch would be nice right now.
I’m with you. If Doritos quits the performative leftism I want to support that return to sanity. Some Cool Ranch would be nice right now.
This ‘unorganised’ public rebuke is already out in the wild.
Doritos and its parent PepsiCo have a fiduciary obligation to shareholders to not take actions that may severely impair the profitability of their companies.
They took this action, and having seen what happened to the BudLight brand, could have forseen the potential consequences.
Shareholders should absolutely demand that PepsiCo publicly sack those responsible at the Doritos AND PepsiCo levels; otherwise, their stock will be a strong sell for the rest of the month.