Some people call it the “Go Broke, Get Woke” syndrome.
When you see corporations start to do these profoundly stupid things, that means they are already done for. The goofy tranny stuff is icing on the cake, so to speak.
I know some people are very fond of that. But most of the time when you look at it the company was in trouble already. One of the other articles about this said SI got sold 5 years ago for $110 million. That’s nothing for what was once one of the most well known magazines in the world. In general companies get bought for 3 to 5 times annual revenue, it’s not a hard rule, but a useful thumbnail. So with a $110 million price tag that mean probably SI was making between $20 million and $40 million a year. That’s nothing for something as legendary as SI. They were going down, woke, not woke, the handwriting was on the wall.