I get that. Understand that I think the brand is permanently tainted. Any business looking to acquire a brand seriously needs to consider all options. I can only imagine that only yet another woke business would choose to buy a tainted brand. There are hundreds of other beer brands that can be potentially purchased given the right money or a new brand can been made. The consumer has spoken. The brand isn’t worth what it once was. If someone purchases the brand at a discount they will have to spend loads of money and time to resurrect it. In my estimation, the risk isn’t worth it compared to other options. I would never want the yoke of gender denial and grooming associated with a brand I owned.
And you may be correct.
My point is, let the market decide.