[RoosterRedux]

I think you are correct. Bud has done something that is irreversible. They have killed the trust they had with their customers.

It's over.

[srmanuel]

Bud Light has one course of action that might work, they won’t take it because of the backlash from the Transgender Crowd.

They need to fire anyone involved in the decision to hire Dylan Mulvaney as a spokesperson.

They need to admit they lost track of their purpose and betrayed their traditional loyal customer.

They need to publicly apologize for the decision and pledge to go back to their traditional advertising campaign.

Then after some time they could begin to regain their lost customers, it’s going to take a long time and during that time they need to withstand the backlash from the media and the transgender crowd.

[EliRoom8]

They have killed the trust they had with their customers.

Exactly.

[230FMJ]

Trust is like a balloon, once it has been popped, you can’t put it back together.