RDS not playing right. You want to go up against a boy from Queens you have to say ‘it’s a complement’. Your clients in the SEALS didn’t teach you that?
These nicknames are golden because they are catchy and have a kernel of truth to them.
Remember Lyin' Ted for Ted Cruz? I remember how Trump took pains to correct people at his Rally saying, "It's not Lying Ted, it's Lyin' Ted. The apostrophe cuts Cruz some slack. After all, everybody lies.
Likewise, "DeSanctimonious" is ingenious. Everybody knows lawyers love to use big words. So the nickname has a ring of truth to it. And that's what the Joe Six-Packs and Jill Wine-Coolers remember.
An effective nickname for an opponent is worth many millions of dollars in campaign treasure.