Posted on 05/30/2023 9:58:27 AM PDT by cotton1706
Last week we provided an update on plummeting sales of Bud Light as well as other Anheuser-Busch InBev SA/NV products.
The latest data for last week suggest the situation is getting worse.
Anheuser-Busch InBev stock looks set to blow through the previous critical support.
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We have guided that it has been a wise investment decision to short Anheuser-Busch InBev SA/NV (BUD) stock following the consumer backlash stemming from its marketing campaign featuring transgender "TikTok star, Dylan Mulvaney, who promoted the company’s “Easy Carry Contest” on social media outlets and featured Bud Light prominently. A portion of the customer base disagrees tremendously with this and has called for boycotts. The boycott is clearly having a huge impact.
Last week, we told you sales were plummeting and that the stock was at a critical support. Take a look at the chart:
That support was identified to be about $56, and now BUD stock seems to be blowing through this level. Downside could be well under $50 now if sales data does not improve or if the company does not do something to win back its customer base. It may be too late for many to return, or, it could be a short-term impact. However, a review of the comments section of any article on this issue suggests lifelong customers may never return. For those who have not seen the video, it is here.
BUD stock has now retraced to and looks to be breaking below what we viewed as a very key level of support. In our opinion, if BUD stock does not recover the $56 level, there is at least another 10% downside here
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YEP. Also, ethanol is cleaning fluid. FYI.
I continue to click on these Bud stories...it’s like driving by a car wreck...you just can’t not look!
That is an amazing list, thanks.
Rebranding isn’t “bitter clinger” behavior. Sometimes it’s just = “wow, this stuff now tastes like watered-down #$%@. I’m gonna try another brand that tastes better”.
This is what InBev is doing. Buying up brands and using existing brand loyalty to put their cheapened down product into the bottles and cans so as to scalp profits before patrons realize it and rebrand to a better quality.
They did this with Wicked Weed which I used to drink in ‘19. Started drinking beer again 3 months ago and it tastes totally different now, like watered down @#$@ -because it is.
Rebranding. Get used to it.
Interesting then that “trannies” sow where one is not SUPPOSED to sow.
I can’t seen any scenario that this going to turn around quickly. Good grief, after somebody’s eye has been poked that badly, is one to just say “well that’s ok?”
When you can’t give the product away for almost nothing and you’ve now got to concern yourself with shelf life, this is a deep deep problem.
https://www.foxbusiness.com/markets/bud-light-24-pack-sells-3-49-least-1-store-sales-tank-report
Bud Light 24-pack sells for $3.49 in at least one store as sales tank: report
I didn’t short the stock myself but I was chatting with a family member who did... let’s just say you couldn’t blast the smile off of his face with dynamite right now.
Explain the chart would you?
Why does it mean something for the price to fall to approximately what it was before the outcry?
Thanks for any real information.
“Explain the chart would you?
Why does it mean something for the price to fall to approximately what it was before the outcry?
Thanks for any real information.”
The outcry was in April. The price was around $66, with a price support hovering between $59 and $61.
The stock price broke through this price support on the chart and is now heading steadily downward.
Generally, when a stock breaks through a price support (downward), it triggers chart-watching people to sell, which is what is now happening. And will likely continue as more people sell off. And lower daily close after lower daily close continue the trend. The price is currently at $54 and change.
$45.16 (its price on 9/30/22) is the next price support low. If it goes below that they are in even deeper trouble.
BUD has not dropped enough in my opinion. I want to see them sink into the darkest depths of hell...
And what percent of InBev’s revenues are from Bud light?
People thinking that Inbevs stock is going into “free fall” over this have no idea what a monster this company is.
This might be a great buying opportunity if you have a 5 year horizon.
An easier way of going about it is to remember purchase beer that is NOT on the list.
For me, my go to beers (when I stock it) is Yeungling and Pilsner Urquell.
Sad to see Spaten Oktoberfest on that list as that was one of my favorites. Well, no more.
“There’s no possible way to remember every single beer on that vast list.”
?????????????
You don’t have to memorize it. Just check your Pings and click on the link.
Or just search on InBev beer brands.
Or, just check if a couple favorites are on the list. If they aren’t, you’re good to go.
Or, if you want to live another 10-20 years longer, stop drinking beer altogether.
If you are talking about Alissa Heinerscheid, I thought she was on a permanent “leave of absence” with her boss as well. (forgot his name)
The schadenfreude is delicious ... unlike their "beer".
Oh, yeah, former CIA.
You might also look into local beers by small brewers. My main beer is brewed about 5 miles down the road. Support your local brewers!
Newtown, CT has a brewery called Reverie. That’s only a few miles away. I will be checking them out.
Run that by me again! You do realize what you said do you not?
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