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Disney’s absurdly expensive Star Wars hotel is shutting down
The Verge ^ | May 18, 2023, 4:55 PM CDT | By Emma Roth

Posted on 05/19/2023 5:24:17 AM PDT by Red Badger

Disney World is shutting down the Galactic Starcruiser, the immersive Star Wars-themed hotel that costs around $5,000 for a two-night stay. In an update on Disney’s website, the company says the Starcruiser will host its final guests from September 28th to the 30th.

“We are so proud of all of the Cast Members and Imagineers who brought Star Wars: Galactic Starcruiser to life and look forward to delivering an excellent experience for Guests during the remaining voyages over the coming months,” Disney’s update says. “Thank you to our Guests and fans for making this experience so special.”

Disney’s Galatic Starcruiser hasn’t been around for long, as it only first opened its doors to guests in March 2022. The lavish hotel is modeled after the Halcyon in Star Wars, featuring highly detailed decor, interactive events, themed dining, and live entertainment spanning a two-night experience. But with a price of roughly $4,807 for two adults (or $5,999 for three adults and one kid), Disney doesn’t exactly make taking the stay very affordable.

There have been signs that the experience may have been struggling, however. In March, Disney announced that it would start scheduling two bookings per week in October, down from its typical three to four weekly bookings. With the Halcyon set to close in September, Disney won’t get the chance to make this change.

According to Disney, the company will contact anyone who has bookings on or after September 30th “to discuss your options and modify your plans.” The company is also pausing new bookings until May 26th while it takes care of affected guests. Disney didn’t immediately respond to The Verge’s request for comment.

It’s been a pretty rough day for Disney. In addition to closing up the Galactic Starcruiser, CEO Bob Iger announced that the company’s canceling its plans to build a $1 billion development near its Orlando, Florida, theme park.

The move, which Iger attributes to “changing business conditions” in an internal memo, is likely a result of Disney’s feud with Florida Governor Ron DeSantis. Disney sued Florida last month, accusing the state of partaking in a “targeted campaign of government retaliation” after the company expressed opposition to the state’s “Don’t Say Gay” law. The canceled project also means that 2,000 Disney employees in California will no longer have to relocate to Florida, one of the reasons why workers staged a walkout last year.


TOPICS: Business/Economy; US: Florida
KEYWORDS: bobiger; disney; florida; hotel; rondesantis; starwars
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1 posted on 05/19/2023 5:24:17 AM PDT by Red Badger
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To: Red Badger

Was the staff stalking and molesting the child guests?


2 posted on 05/19/2023 5:31:54 AM PDT by ViLaLuz (2 Chronicles 7:14)
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To: Red Badger

Iger wants to express how badly DeSantis hurt Disney, and closing the Star Wars hotel is his first shot. It’s a phony outrage and a phony business move. The hotel will be return as a regular hotel or some other theme hotel, but only after the lawsuit/dispute against Florida/DeSantis is resolved.


3 posted on 05/19/2023 5:34:59 AM PDT by adorno
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To: ViLaLuz
Was the staff stalking and molesting the child guests?

The staff all got 'floated'. ;)
4 posted on 05/19/2023 5:36:15 AM PDT by adorno
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To: Red Badger

I am a huge star wars fan, and comfortable financially, but I wouldn’t have stayed in that place for 1/10 of the price they were charging.


5 posted on 05/19/2023 5:43:30 AM PDT by TexasFreeper2009
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To: Red Badger
So does this mean that Disney will be housing migrants in what's left? Rename it “Mos Eisley”, for example.
6 posted on 05/19/2023 5:43:50 AM PDT by asinclair (What doesn't kill you makes you stronger)
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To: Red Badger
$5,000

From what I read, two nights is still less than one Taylor Swift concert ticket.

7 posted on 05/19/2023 5:44:19 AM PDT by Libloather (Why do climate change hoax deniers live in mansions on the beach?)
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To: adorno

If Disney wants to cut off it’s nose to spite its face, they are welcome to it!

Move the entire operation to California and do Trans Day every day there!


8 posted on 05/19/2023 5:44:36 AM PDT by TexasFreeper2009
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To: Red Badger

Did they try reducing the prices by 80%?


9 posted on 05/19/2023 5:45:27 AM PDT by xxqqzz
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To: TexasFreeper2009

I was never a Star Wars fan.

The first one in 1977 turned me off with that script flowing up the screen...................


10 posted on 05/19/2023 5:45:45 AM PDT by Red Badger (Homeless veterans camp in the streets while illegal aliens are put up in hotels.....................)
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To: TexasFreeper2009
Move the entire operation to California and do Trans Day every day there!

They already has a Disneyland there, and their studios are there too.

What they need is to build their own Sodom and Gomorrah, but they should try to build it in Iran.
11 posted on 05/19/2023 5:48:58 AM PDT by adorno
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To: Red Badger

I never watched any of it, either.


12 posted on 05/19/2023 5:57:19 AM PDT by Carriage Hill (A society grows great when old men plant trees, in whose shade they know they will never sit.)
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To: Red Badger

Did they try putting a Wookiee in a dress?


13 posted on 05/19/2023 5:59:20 AM PDT by Bounced2X (Boomer - I survived childhood with no bike helmet.)
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To: Carriage Hill

When I read the words, “A long time ago in a galaxy far, far away.......” I knew it was a ‘fairy tale’ and it was, Prince Charming, Princess in trouble, Evil man and his henchmen, rescue at the end.....all the elements were there. It was Sleeping Beauty meets Star Trek....................


14 posted on 05/19/2023 6:00:55 AM PDT by Red Badger (Homeless veterans camp in the streets while illegal aliens are put up in hotels.....................)
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To: Bounced2X

Notice you’ve never seen a female of the species in the movies.................


15 posted on 05/19/2023 6:02:36 AM PDT by Red Badger (Homeless veterans camp in the streets while illegal aliens are put up in hotels.....................)
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To: Red Badger

It was a formula, and it worked on the masses.
I did like the “Indiana Jones” series.


16 posted on 05/19/2023 6:09:05 AM PDT by Carriage Hill (A society grows great when old men plant trees, in whose shade they know they will never sit.)
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To: Carriage Hill

With Indiana Jones you knew before going in that it was a recreation of the old suspense movie serials of the 30’s and 40’s....................


17 posted on 05/19/2023 6:14:12 AM PDT by Red Badger (Homeless veterans camp in the streets while illegal aliens are put up in hotels.....................)
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To: Libloather
From what I read, two nights is still less than one Taylor Swift concert ticket.

Undecided which sounds like the larger waste of money.
18 posted on 05/19/2023 6:15:39 AM PDT by chrisser (I lost my vaccine card in a tragic boating accident.)
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To: Red Badger
Notice you’ve never seen a female of the species in the movies
Now that you mention it, no. Matter of fact, what planet did he come from? Even the Klingons had females around. Not bad either. If extraterrestrials are your thing. ;O)

19 posted on 05/19/2023 6:20:39 AM PDT by Bounced2X (Boomer - I survived childhood with no bike helmet.)
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To: Red Badger
Poor business planning was the cause of its demise. It was actually an interesting concept and not too badly executed as an immersive experience. But, the pricing model made it more expensive than a cruise on one of their ships. If they had priced it in the category of a higher end hotel on their property it would have been perpetually sold out. The market for it ended up being extremely wealthy Star Wars fanatics. Once that limited target group had all had a stay at the hotel then there was no more market left to serve.

As to the cancellation of the Lake Nona Disney office park, the push back from the Imagineers was immediate after it was initially announced. Many of them quit rather than relocate their family across the country. Disney immediately pulled back and then used COVID as the blame for the delay on the project. Now they are blaming DeSantis but that is just a convenient excuse. They had been looking at a way to backtrack from this decision long before the feud.

Disney executives are showing that they not only have lacked an understanding of their market, but even their employees.

20 posted on 05/19/2023 6:21:01 AM PDT by Armando Guerra
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