The confusion comes from the over-sized weight some people put in their $20 dollar purchase, particularly when most companies who go woke don't actually get punished for it.
I know several people who are die-hard soap opera watchers. When they found out that the soap cast are vocal Trump haters - kept right on watching. Others who are as pro-life as any I know, and then found out that their favorite yogurt company Chobani supports abortion. Kept right on purchasing.
Pretty much every company in the tech industry is woke. I have to search around like I'm inspector clusoe to try to find a conservative willing to boycott a tech company.
The woke NFL is another. To my knowledge, everybody who claimed to be turning them off only did so for one year. Now its back to normal. Same for NASCAR.
The confusion stems from the customer. Woke doesn't always get people to stop purchasing.
Did you see any boycotts of Advanced Auto Parts when that company embraced the Woke and DEI agenda? Yeah, me neither. If customers don't have a unified message regarding Woke, why would corporations react to that which doesn't exist?
They love that you believe that but it's not true.
NASCAR went on a multi-year project to dismantle grandstands at tracks to reduce seating to avoid the camera shots of empty stands. They haven't replaced any of them.
The NFL has been in a multi-decade decline, long before their desperate attempts to pander to Communist organizations such as Black Lives MatterTM. Their attempts to gain viewers in Europe and gain viewers on Thursday nights haven't offset the decline.
I’ve taken my twenty bucks and happily pouted with woke companies and sports leagues. No idea if it has impacted them, but I live in good conscience knowing that I don’t personally reward their bile.
The only one I can’t do away with is Amazon. Do what I can to buy locally or direct from its vendors, but it’s terribly hard to get by without it.