Posted on 05/17/2023 7:34:56 AM PDT by Mr. Mojo
[[Excerpt]]
Why are Bud Light and Miller Lite making commercials that alienate their own consumer base? More importantly, why are they wading into controversial matters such as transgenderism, third-wave feminism, and nonbinary gender at all?
The primary answer is the rise of environmental, social, and corporate governance, a term coined during a 2004 United Nations initiative (“ Who Cares Wins ”) that grades companies on social performance.
ESG was born from the idea that traditional capitalism needs to be replaced with a more caring, socially conscious capitalism that serves other “stakeholders.” And what started as “guidelines and recommendations” have become explicit standards set by ESG rating agencies that impose steep costs on publicly traded companies, especially those that don’t comply.
The thing is, companies are not jazzed about having to dance to the tune of a small cabal of central bankers and asset managers. A 2022 CNBC survey showed that while executives support ESG publicly, privately, they harbor serious concerns. Yet not playing ball is not an option.
“If a company has to do disclosures, and it has some executives who are ‘not into ESG,’ it should be thinking about the cost of not becoming more concerned,” Eileen Murray, a former executive of Bridgewater Associates, the largest hedge fund in the world, told CNBC .
Miller Lite and Bud Light drinkers have every right to be annoyed by ads they don’t like. But they should understand these publicly traded companies are playing a balancing act on who they risk alienating, their consumers or ESG puppeteers.
(Excerpt) Read more at washingtonexaminer.com ...
Yes indeed it called the KISS rule in business.
KEEP
IT
SIMPLE
STUPID
Our plan is free market capitalism
That’s not a plan, that’s a goal :P
They love that you believe that but it's not true.
NASCAR went on a multi-year project to dismantle grandstands at tracks to reduce seating to avoid the camera shots of empty stands. They haven't replaced any of them.
The NFL has been in a multi-decade decline, long before their desperate attempts to pander to Communist organizations such as Black Lives MatterTM. Their attempts to gain viewers in Europe and gain viewers on Thursday nights haven't offset the decline.
too much power in too few hands
The new generation prefers coffee (and pot)to beer and liquor. And when they drink beer it is more than likely a craft beer (although many of those are now owned by the “big 4”)not a mass market brew.
ESG is the opposite of capitalism, and freedom.
the puppeteers buy stock and have a seat on the board
the puppeteers provide capital for the banks to loan to esg compliant businesses
No it isn’t.
Anyone who ESGs can KMA...
Thanks
No capital also equals no company.
These companies are in a no-win situation.
What is needed is someone with deep pockets that gives ESG the middle finger. Basically set up a parallel economy.
...( Hat tip ) ...
Bttt!!
Thirteen, count ‘em, thirteen paragraphs of nonessential fluff before the reader gets to the “reason” promised in the headline. Writer must get paid by the word.
Your CEO was absolutely correct — stockholders are at the top of the triangle — held up by employees and customers.
Happy customers and employees make happy stockholders, not the other way around.
I’ve taken my twenty bucks and happily pouted with woke companies and sports leagues. No idea if it has impacted them, but I live in good conscience knowing that I don’t personally reward their bile.
The only one I can’t do away with is Amazon. Do what I can to buy locally or direct from its vendors, but it’s terribly hard to get by without it.
That’s the way it used to work.
Now Deep State decides winners and losers.
With taxpayer bailouts, bribes, incentives when necessary.
Yeah, there are a handful of us who get out everywhere. At least you are only doing Amazon for specific business purposes and not personal use. You’ve done what you can and that’s how it must be.
There is a notable dearth of backlash against most industries though.
This Bud Backlash is the exception. It’s not the rule. Every one of us can name at least 5 companies who have never faced a woke backlash and do it in under 5 minutes. If we put our minds and google searches to it, it wouldn’t be hard at all to list 20 who went woke without any repercussion of any kind.
And often times, as noted by another user, some of these companies/industries were already in a decline. This makes it much harder to actually gauge the effectiveness of any backlash at all.(What I mean is, there may not have been much of an actual backlash. To put another way, if you already had one foot out the door of a sub-par product, your “protest” deserves a bit of a joke. It’s when you experience personal inconvenience in order to do economic damage to a company that it has more meaning.)
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.