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The real reason beer companies are going woke
Washington Examiner ^ | May 16, 2023 | Jon Miltimore

Posted on 05/17/2023 7:34:56 AM PDT by Mr. Mojo

[[Excerpt]]

Why are Bud Light and Miller Lite making commercials that alienate their own consumer base? More importantly, why are they wading into controversial matters such as transgenderism, third-wave feminism, and nonbinary gender at all?

The primary answer is the rise of environmental, social, and corporate governance, a term coined during a 2004 United Nations initiative (“ Who Cares Wins ”) that grades companies on social performance.

ESG was born from the idea that traditional capitalism needs to be replaced with a more caring, socially conscious capitalism that serves other “stakeholders.” And what started as “guidelines and recommendations” have become explicit standards set by ESG rating agencies that impose steep costs on publicly traded companies, especially those that don’t comply.

The thing is, companies are not jazzed about having to dance to the tune of a small cabal of central bankers and asset managers. A 2022 CNBC survey showed that while executives support ESG publicly, privately, they harbor serious concerns. Yet not playing ball is not an option.

“If a company has to do disclosures, and it has some executives who are ‘not into ESG,’ it should be thinking about the cost of not becoming more concerned,” Eileen Murray, a former executive of Bridgewater Associates, the largest hedge fund in the world, told CNBC .

Miller Lite and Bud Light drinkers have every right to be annoyed by ads they don’t like. But they should understand these publicly traded companies are playing a balancing act on who they risk alienating, their consumers or ESG puppeteers.

(Excerpt) Read more at washingtonexaminer.com ...


TOPICS: Business/Economy; Culture/Society
KEYWORDS: cowardcompanies; esg
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To: Gnome1949

Yes indeed it called the KISS rule in business.

KEEP
IT
SIMPLE
STUPID


41 posted on 05/17/2023 8:53:05 AM PDT by Vaduz (....)
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To: dfwgator; Boogieman

Our plan is free market capitalism


42 posted on 05/17/2023 8:57:08 AM PDT by Persevero (You cannot comply your way out of tyranny. )
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To: Persevero

That’s not a plan, that’s a goal :P


43 posted on 05/17/2023 9:10:13 AM PDT by Boogieman
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To: ProgressingAmerica
The woke NFL is another. To my knowledge, everybody who claimed to be turning them off only did so for one year. Now its back to normal. Same for NASCAR.

They love that you believe that but it's not true.

NASCAR went on a multi-year project to dismantle grandstands at tracks to reduce seating to avoid the camera shots of empty stands. They haven't replaced any of them.

The NFL has been in a multi-decade decline, long before their desperate attempts to pander to Communist organizations such as Black Lives MatterTM. Their attempts to gain viewers in Europe and gain viewers on Thursday nights haven't offset the decline.

44 posted on 05/17/2023 9:10:38 AM PDT by T.B. Yoits
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To: Chgogal

too much power in too few hands


45 posted on 05/17/2023 9:21:55 AM PDT by joshua c (to disrupt the system, we must disrupt our lives, cut the cable tv)
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To: discostu

The new generation prefers coffee (and pot)to beer and liquor. And when they drink beer it is more than likely a craft beer (although many of those are now owned by the “big 4”)not a mass market brew.


46 posted on 05/17/2023 9:21:55 AM PDT by kaktuskid
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To: Mr. Mojo
ESG was born from the idea that traditional capitalism needs to be replaced with a more caring, socially conscious capitalism that serves other “stakeholders.”

ESG is the opposite of capitalism, and freedom.

47 posted on 05/17/2023 9:27:52 AM PDT by Sicon ("All animals are equal, but some animals are more equal than others." - G. Orwell>)
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To: Salgak

the puppeteers buy stock and have a seat on the board

the puppeteers provide capital for the banks to loan to esg compliant businesses


48 posted on 05/17/2023 9:32:50 AM PDT by joshua c (to disrupt the system, we must disrupt our lives, cut the cable tv)
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To: central_va

No it isn’t.


49 posted on 05/17/2023 9:41:20 AM PDT by stanne
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To: sit-rep

Anyone who ESGs can KMA...

Thanks


50 posted on 05/17/2023 9:52:06 AM PDT by Grampa Dave (We have no shortage of experts, who state things as fact, but really have no idea!)
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To: Gnome1949

No capital also equals no company.

These companies are in a no-win situation.

What is needed is someone with deep pockets that gives ESG the middle finger. Basically set up a parallel economy.


51 posted on 05/17/2023 12:41:27 PM PDT by Crusher138 ("Then conquer we must, for our cause it is just")
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To: Grampa Dave

...( Hat tip ) ...

Bttt!!


52 posted on 05/17/2023 12:49:13 PM PDT by sit-rep
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To: Mr. Mojo

Thirteen, count ‘em, thirteen paragraphs of nonessential fluff before the reader gets to the “reason” promised in the headline. Writer must get paid by the word.


53 posted on 05/17/2023 1:06:56 PM PDT by Albion Wilde (“There is no good government at all & none possible.”--Mark Twain)
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To: mozarky2

Your CEO was absolutely correct — stockholders are at the top of the triangle — held up by employees and customers.

Happy customers and employees make happy stockholders, not the other way around.


54 posted on 05/17/2023 3:00:07 PM PDT by nicollo ("I said no!")
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To: ProgressingAmerica

I’ve taken my twenty bucks and happily pouted with woke companies and sports leagues. No idea if it has impacted them, but I live in good conscience knowing that I don’t personally reward their bile.

The only one I can’t do away with is Amazon. Do what I can to buy locally or direct from its vendors, but it’s terribly hard to get by without it.


55 posted on 05/17/2023 3:04:02 PM PDT by nicollo ("I said no!")
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To: Gnome1949

That’s the way it used to work.

Now Deep State decides winners and losers.

With taxpayer bailouts, bribes, incentives when necessary.


56 posted on 05/17/2023 3:18:03 PM PDT by mewzilla (We will never restore the republic if we don't first secure the ballot box.)
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To: nicollo; T.B. Yoits

Yeah, there are a handful of us who get out everywhere. At least you are only doing Amazon for specific business purposes and not personal use. You’ve done what you can and that’s how it must be.

There is a notable dearth of backlash against most industries though.

This Bud Backlash is the exception. It’s not the rule. Every one of us can name at least 5 companies who have never faced a woke backlash and do it in under 5 minutes. If we put our minds and google searches to it, it wouldn’t be hard at all to list 20 who went woke without any repercussion of any kind.

And often times, as noted by another user, some of these companies/industries were already in a decline. This makes it much harder to actually gauge the effectiveness of any backlash at all.(What I mean is, there may not have been much of an actual backlash. To put another way, if you already had one foot out the door of a sub-par product, your “protest” deserves a bit of a joke. It’s when you experience personal inconvenience in order to do economic damage to a company that it has more meaning.)


57 posted on 05/17/2023 7:49:16 PM PDT by ProgressingAmerica (The historians must be stopped. They're destroying everything.)
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