[DoodleBob]

Can they get their spin straight, please?

First, circa March 23, 2023, listen to Ms Heinerscheid's own words focused on Bud Light's "more resonant and meaningful" Super Bowl commercial

25:11..."Yeah! I....I think number one...you know...I'm a businesswoman...I had a really clear job to do, when I took over Bud Light. And....it was...this brand is in decline, it's been in decline for a really long time. And if we do not attract...young drinkers, to come and drink this brand, there will be no future for Bud Light. So I had this super clear mandate. Like, we need to evolve and elevate, this incredibly iconic brand. And...my...what I brought to that, was a belief in...ok, what does "evolve and elevate" mean? It's means INCLUSIVTY. It means shifting the tone. It means having a campaign that's truly inclusive and feels lighter and brighter and different and appeals to women and to men. And representation is at sort of at the heart of evolution. You've got see people who reflect you, in the work. We had this hangover...I mean...Bud Light had been...kind of a brand of...fratty...kind of out of touch humor...and, it was REALLY important that we had, another approach.

Things blew up in early April.

Then they went radio silent for a week.

Then they supported the former marketing head.

Then Heinerscheid and her boss took a leave of absence.

Then the Clydesdales came back out of retirement in a commercial.

Then their US head sent a non-apology apology letter to the world.

Last week it was the fault of an outside agency.

Now it's "misinformation."

All that's missing now, is the Obama-like "I knew nothing until I saw it in CNN."

[allendale]

Heinerscheid is a woman who’s world consists of a bubble populated by people just like her. Most of them don’t drink Bud Light or any domestic beer. She thought that they are indicative of the American population and decided that a gay perverted marketing campaign would enhance sales. Moral of the story: Never hire a woke woman to do a real man’s job.

[Rockingham]

The idea that Bud Light was in decline due to a lack of younger customers and inclusivity was pure idiocy. With growing competition from other major brands and craft beers, Bud Light became a less demanding beer that male customers aged into as they acquired demanding work schedules, spouses and kids, a touchy GI tract, and a dad bod.

Bud Light would have been far better off to maximize its large and coveted niche by pitching as the beer for adults, with fewer calories and less potential for stomach upset and a hangover. As the customer pushback shows, the last thing that an adult male wants is to find that their mellow, easier drinking beer is now the beer for trannies.

Instead, if Ms. Heinerschied and her team of woke fools wanted to be clever, they could have expanded Bud Light's brand claim by commercials humorously portraying it as the brand that happy, adult-minded couples drink together.

[SharpRightTurn]

Like, this woman, was incredibly, sort of, you know, I mean, really, truly, corporation-killing incompetent.