Posted on 04/24/2023 9:25:18 AM PDT by SeekAndFind
Anheuser-Busch reportedly lost more than $6 billion in value after its disastrous decision to partner with trans narcissist Dylan Mulvaney. If there was anything clear from this move, it is that Bud Light’s VP of marketing, Alissa Heinerscheid, who was responsible for the debacle, wanted to push a social agenda rather than cater to it customers base.
“Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach,” Heinerscheid said in a podcast interview in late March.
In her mind, hiring a man who pretends to be a little girl was the approach Bud Light needed to expand its customer base. Instead, Heinerscheid succeeded in shrinking it, losing billions of dollars in the process. As a result, both Heinerscheid and her superior Daniel Blake have been put on a leave of absence in response to the backlash.
“Given the circumstances, Alissa has decided to take a leave of absence which we support,” an Anheuser-Busch spokesperson said. “Daniel has also decided to take a leave of absence.”
However, sources told The Wall Street Journal that the decision to leave was not voluntary.
The company’s immediate response to the backlash was to downplay its relationship with Mulvaney, claiming the company “works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics.”
That explanation failed to quell the backlash, and Anheuser-Busch CEO Brendan Whitworth later issued a statement insisting that the company “never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer.”
Again, the situation for Anheuser-Busch did not get better, and demand for the beer plummeted.
(Excerpt) Read more at pjmedia.com ...
Lol, it’s mostly (woke) white women! Way to go Bud Light. Dumbasses!
They could replace all those snowflake women with a couple of backhoe operators and get way better results.
do the consultants have any experience in downsizing?
they may need to reset their sales goals to correspond to a percentage of the tranny population
This is only the beginning of the trans-gender backlash
that is building to a swell.
When they went after the kids, they destroyed a lot more
than themselves. There are a lot of people out there who
deserve to be headed toward rotting in prison for what
they have done.
thats gotta be a huge pile of money
no a ginormous pile of money
cuz it may take you down with it
they seem to have had a middle age white guy purge
My Irish friend says they have to pasteurize it in order to import it — but the explanation may just be that it doesn’t travel well.
Fire them all
Agree there is nothing like a pint of Guiness in a real Irish pub in Dublin, but the American stuff is not bad either, imo.
No dilly dilly, off to the pit of misery!
Nope...I’ll bet she toast.
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