I vote 100% policies. I don't care much about anything else. But if I was someone who voted on "character" or "attitude" rather than policies, I'd be first in line for the anti-MAGA crowd.
I can't stand self-aggrandizing bluster from loudmouths who couldn't put together a coherent thought if you spotted them the Great American Novel.
Any person who advocates conservatism in Washington DC will be inundated by a flood of leftist slander against him from the Democrats and the media, he will be sabotaged by commies in the permanent government, he will be sued across the country for his every move with each case heard before a commie judge, and he will be utterly abandoned by his own party. No one can withstand all of that without an exceptionally brash, tough, resilient, and self-confident attitude.