Any article like this that cites a study by McKinsey & Company can be dismissed out of hand.
McKinsey does not do objective analyses of anything. It's a propagandist company that gets hired to push the agendas of its clients.
“McKinsey does not do objective analyses of anything. It’s a propagandist company that gets hired to push the agendas of its clients.”
Thanks for you comments on McKinsey - after reading it I looked up some info on them, and they seem like what you’d get if you had a company inspired by a combination of Gordon Gekko and L. Ron Hubbard - I could see them being house pets for Klaus Schwab or George Soros.