Why Coca Cola caved: Brand new survey data suggests that corporations that cave to the left alienate more consumers than they attract

There was the "try acting less white" training fiasco that got publicity, and the CEO's statement condemning Georgia's voting integrity law.

They don’t give a hoot. They’ve been trained by the Chicoms in the long march.

Survey says, “You’re stupid Coca Cola”

This is the same company that thought making their product taste like Pepsi was a good idea.

“corporations that cave to the left alienate more consumers than they attract – by a big margin.”

Alienate the folks who buy your product, and they won’t buy your product.

Kinda need to know that BEFORE you run a business.

Their Chinese market share - guaranteed by both governments - is a big part of the reason. Some American conservatives stomping off in a huff won’t have much effect on Coke’s bottom line - but Xi Jinping getting mad and deciding to lock them out of the Chinese market could destroy them.

donald trump need to send another message by stop selling coke at all his resorts

The Complainers would never drink Coke anyway ,they just see it as a target they can screw with then sit back and laugh to see how much damage the company will do to itself

Exactly. They don’t want to sell here anymore, anyway.

They don’t give a crap about the worthless Dollar. They want the money with that syphilitic Chinese clown on it.

I would expect their shareholders would be up in arms. the largest shareowner of the company is American businessman Warren Buffett.

I like their product, oops, check that, liked it —— but not any more.

And, particularly, not the corporation.

Count on me as a non consumer of all Coca Cola products — for the rest of my life.

I don’t care if they don’t care, either.

This is especially stupid for a product that has numerous similar replacements, and has marketshare largely because of marketing (and placement in restaurants).

How about this crazy idea: businesses should just stick to their business and stay out of politics.

If I want a burger or a beer or whatever, I just want a burger or a beer. I don't want politics. If I want politics I come to FR. If I want comedy, I'll go to CNN or MSNBC. ;-)

If you let the left politicize everything, make everything about race or social issues etc. you play right into their hands. You get so caught up in playing whack-a-mole knocking down their idiotic assertions that you forget they're the ones running the game. Don't play. Ignore them for the spoiled little children they are.

Uh, do your jobs and stay out of politics. Saw a Sam Adams beer ad (?) last night encouraging (guilting) consumers to get the shot and mask back up using “your cousin from Bahstahn”. Never had their 🍺 never will.

They make a product called Topo Chico. I believe this is cultural appropriation.

This was a really stupid move to go after the younger white demographic. They aren’t as likely to go for soda/sports/junk food anyway, so this pissed away the rest of their clientele.

I’m a bit of a believer in ‘go broke, go woke’ theory that companies that were already hurting (TV, Disney, Hollywood) were looking at the #’s and were throwing darts. A lot of it is all the diversity hires and women in marketing/HR too though.

“I’d like to buy the World a Coke, and live in harmony.”

Kumbaya

The thing is, even after these companies “back down”, as it says, many people still won’t buy their products, they are that upset by their stupid wokeness...I know I won’t

Drinking all that sugar water is very, very foolish.

So, let’s see, this is pitting their ESG score against customer preference. Let’s make sure the customer wins.

BOYCOTT!!!