“Americans of all stripes already know that leftists can be powerful, implacable, and vicious enemies. There’s no need for conservatives to demonstrate the same malice and fanaticism. Instead, let’s show that we can be loyal and generous friends to those who have the courage to stand up to the Left’s incessant tirades and bullying.”
This is pure BS. He ends up advocating the strategy that at the beginning of the article he says doesn’t work - be nice.
If somebody comes to you with a credible threat to destroy you and your company if you don’t toe the line, and also someone that says they’ll be nice to you, and that you know 90% of them will continue buying your products even if you toe the line of the other side, what are you going to do?
Attempting to do so discredits your capacity as a witness for anything.
Those who imagine that in the attempt, they are merely "virtue signalling," operate with far far less than the cliched "full deck."