If either working partner really wants this Pillow thing to happen, it is not difficult. It simply requires a lot of planning. Like most people, I have tried having my own business here and there. Do you need to purchase that name? Do you need certain vendor licenses?
You have to make out a budget, decide what materials will be needed, where will these materials come from, and what will those costs be?
Where will the materials be stored? Must you pay to store them? Who will assemble, In what country?...and so on. Basic, logical questions every business owner/operator must ponder if you know what’s good for you.
Darn, according to you, he’s not even ready for the Shark Tank!
I’m fairly confident this idiot thought he could send out some tweets, think of some lofty goals, and just assume it would work out because it Made him feel good.
I remember It was him or his business partner begging for a “top-tier” graphic designer to fix their logo with about two hours notice and they be paid like 100 bucks or something like that. That’s when I knew these people were idiots and weren’t really serious.