Posted on 10/12/2020 8:14:26 AM PDT by knighthawk
The makers of Eskimo Pie ice cream have announced the new name for their brand, losing a 100-year-old trademark which is now considered racially insensitive.
From 2021 Eskimo Pie will be known as Edy's Pie - a tribute to one of their founders, Joseph Edy.
In 1928 Edy and William Dreyer decided to join forces to manufacture ice cream, beginning a company which owns Eskimo Pie and is now known as Dreyer's Grand Ice Cream, in turn owned by Nestle.
(Excerpt) Read more at dailymail.co.uk ...
Myself, I have always wondered why a marketing team would name a product that reminds people of a pile of crap, “cow pies.”
“Klondike Bars are insensitive to LGBTQs.”
What would you do?
....
Marketing outreach:
New name: “KlonDYKE Bars”
I must say your brand names are arousing my taste buds right now.
They suggest REAL ‘cultural’ food.
Did an Eskimo complain? And if one did, did the Eskimo live in the North pole area, or Southern California?
= = =
Didn’t Chilly Willy board an iceberg headed to Southern CA?
I never was impressed with Dreyer’s ice cream.
If you want REALLY good ice cream, you gotta get Tillamook or Umpqua.
Oh,wait...
eBay bow has an “Ethnic and cultural collectibles” section for these cancel cultured out product things.
Will Shotz thanks them—two or three times a week.
“Who thinks it’s derogatory?”
HR Karens.
Marketing Karens.
Politician Karens.
Lawyer Karens.
LOL, yes, agreed those Oregonian native insulters can sure make great dairy products! Racists!
“Klondike bars are better anyway.”
But way smaller than they used to be.
Might as well name it HOMO pie as far as I’m concerned!!!
Why do people have such a need to keep to old language? And why shouldn’t the Inuit be called what they want to be called? Really, if your name was Jim and somebody just insisted on calling you Tim would you think that guy was an ass? Well guess what, their name is Inuit.
There’s lots of new under the sun if you’re not a whiner. Geeze people. Bunch of doom and gloom patheticness. OPEN YOUR EYES. It’s a fun exciting world out there, all you gotta do is participate.
I don’t know but I’ve been told,
Eskimo pie is mighty cold
As long as they avoid the Yellow Snow.
Has one real Eskimo complained?
LOL!
cadence call...sound off
Not ridiculous, the diversity crowd is removing all those pesky niggers and red skins from their utopian vision for society.
Best way to play the bigot is burn down the black neighborhoods while screaming racist. The democrats are the KKK founders. They just traded in their white sheets for antifa black.
You forget the biggest movement of all, the bowel movement.
Makes perfect business sense. But you go ahead.
Exactly. Brand recognition is priceless. "Goodwill" is actually listed as a corporate asset when they are looking at mergers and such. Personally, I think just throwing away all of that history and brand recognition for no reason at all is objectionable from a fiduciary point of view.
I'm sure stockholders will be thrilled by this. /sarc
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