The president’s re-election campaign has dropped roughly $2 million in ad reservations in Michigan and Wisconsin since last month, according to Advertising Analytics , Medium Buying, and Kantar Media’s Campaign Media Analysis Group , three leading ad tracking firms. Trump narrowly won the two states in 2016, breaking a quarter century long winning streak by Democrats.
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The Trump campaign is also currently dark on local TV in Ohio and Iowa, two states he convincingly flipped from blue to red four years ago. And the re-election team is chopping approximately $5 million from its fall TV budget in Minnesota, a state that Democratic presidential nominee Hillary Clinton narrowly won in 2016 but that the president was targeting this year.
The Trump campaign’s moving its money south.
Pointing to what he called a “sun belt strategy,” Advertising Analytics vice president John Link told Fox News that “over the last month, the president’s moved $22 million out of Michigan, Wisconsin, Minnesota, Iowa, and Ohio – and its added $19.8 million to the swing states of Florida, Georgia, Arizona, and North Carolina.”
Democratic presidential nominee Joe Biden’s campaign is currently running ads in the Midwestern states where the Trump campaign is cutting back. And in recent weeks the former vice president’s team has boosted its ad buys in both Iowa and Ohio, which were not considered competitive states at the beginning of the 2020 cycle.
The move by the Trump campaign comes as the Biden campaign entered September with a massive $141 million cash on hand advantage over Trump. But the president’s re-election team still has millions of dollars reserved to purchase TV time in the Midwestern battlegrounds through the Nov. 3 election. But those reservations are not written in stone – and can be canceled during the remaining four weeks left before Election Day.
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The Trump campaign – in defending its ad buying strategy – appeared to argue that the Biden campaign was relying too heavily on TV advertising.
“If overspending on TV ads determined the outcome of elections, Hillary Clinton would be president — but it’s cute that Joe Biden and his campaign think buying ads in these states makes up for years of Democrats viewing them as flyover country," Trump campaign deputy national press secretary Samantha Zager told Fox News. "Biden can try to buy votes, but President Trump and his campaign will continue earning them on the ground and on the airwaves — and come November, we’ll be celebrating victory while Biden binge watches his TV ads from his basement."
The Trump campaign dominated the ad wars from the start of the general election campaign in April through July. But since the beginning of August, the Biden campaign has outspent their rivals each week to run TV spots. It’s a closer contest when it comes to digital ads, with the Biden team slightly outspending the Trump campaign the past two months.
An average of the latest polling in Michigan and Wisconsin indicates Biden with a mid-single digit advantage over the president, and the former vice president leading by nearly 10 points in Minnesota. The latest average of polling in Ohio and Iowa indicate the two presidential nominees all knotted up.
I believe this like I believe Fox polling.
The poll numbers are bogus, so it is likely the rest of the article is bogus as well.
I can’t understand that. Those state are critical and close.
“...the two presidential nominees all knotted up.”
Eye Bleach, Please! At least turn the garden hose on them!
What stupid phrasing. Who uses that? Yeesh!
Still predicting: Trump. 2020. Landslide. Let’s Make It So! :)
Seems like a bit of a red flag. If Biden had done the reverse (moving from southern states to the Sun belt), people would say he's in trouble.
Like Trump can’t come up with $2 million?
OTH RCP shows the battlegrounds stronger than 2016.
So why is Biden in Arizona and Pennsylvania? Because he’s losing.
The internal polls must be showing something different.
These are not the actions of a campaign that’s loosing. Especially pulling money out of Ohio.
I feel positive about this.
Why spend money in states that are already won?
If there was only a way Trump could come out and debunk this story if false, or explain his motivations if true. If only he had a social media presence, like Twitter, where he could respond.
meh
unlike the headline, if you read the article it reads as though this is in the past tense, “Pointing to what he called a “sun belt strategy,” Advertising Analytics vice president John Link told Fox News that “over the last month, the president’s moved $22 million out of Michigan, Wisconsin, Minnesota, Iowa, and Ohio – and its added $19.8 million to the swing states of Florida, Georgia, Arizona, and North Carolina.”
There was an interactive map showing Presidential campaign donations by state. Interestingly, Illinois showed showed $7.1M for Biden, $7M for Trump. Not a predictor of outcome, but I find curious.
how about bringing in some of the guilty in Russian hoax.. how about getting more documents out in public.. how about some rep in congress speaking out..
THIS GUY RUNNING FOR PRESIDENT OF MY COUNTRY IS GUILTY OF TOO MUCH TO LET SLIDE.. AND HE IS A BLANKETY COMMIE!!
what us wrong with my country to let this guy even run for office . let alone have him win!!
i cannot believe this... never in my lifetime.. Where are the law enforcers.. where are the constitution believers.. are we just gonna acquiesce into oblivion!?
please stop this man who has no brain and no heart... they all are dead to good for humanity...
I can understand NC.
Kick Cunningham right in the nuts.
This doesn’t sound wise or necessary. Fake news??
-The only people watching real-time broadcast TV are old people.
-Old people live more in the south.
-Buy TV ads there.
Since when is Georgia a swing state?!?
$2 million seems like a drop in the bucket for how much money the RNC has raised, but I guess they have to give money to races other than the presidential race, of which there are many. The Senate races are VERY important this year.
First, if Trump was behind in Iowa or Ohio, states that he won in 2016 by 9 and 8 points, he would be DOUBLING his ad buys there. If Iowa and Ohio fall, Trump would be toast. So reallocating $$ out of Iowa and Ohio makes perfect sense. Obviously, the campaign feels that they are in a strong position in those states. IMHO, it is good news that Trump is dark in Ohio/Iowa.
Second, Trump absolutely needs FL, NC, GA, and AZ. Early voting is going on/starting in these states, and it is a good time to go pedal to the metal. They need to be cautious about GA, as there is a black senate candidate who will bring out more black vote than in other states, and GA has been trending blue. Also, we have 2 senate seats up in GA. To me, it is not surprising that they would reallocate money to protect the South. If they win these states, they only need 3 EVs for a 269-269 tie (Trump wins), which means any one of the following puts them over the top: Nevada, Michigan, Wisconsin, or PA.
Third, note they are not taking any ad money out of PA. PA is probably the state they have the best shot at winning in the Rust Belt, and a win there means that Trump could absorb losses in MI, WI, and AZ and still win.